GECs
Sony adds two channels to its Canadian offering through ATN
Mumbai: South Asian broadcaster Asian Television Network International (ATN) has acquired the Canadian distribution rights for two more TV channels from Sony Pictures Networks India (SPN) namely Sony YAY! and Sony PAL.
Sony YAY! is India’s go-to kids channel for non-stop Kids entertainment! Its vision is to be a part of kids’ everyday lives through various endeavours. A channel targeted at kids aged between two–14 years, Sony YAY! is here to set new standards and benchmarks in kids’ entertainment genre with its unique, fresh and relatable content.
Sony PAL is the general entertainment channel (GEC) from the SPN stable. The channel showcases stories and characters which forms an instant bond with its viewers. With the tagline “Yeh Pal Humara Hai,” which means this moment is ours, Sony PAL aims to bring positivity through its content offerings which inspires its viewers.
ATN CEO and president Dr Shan Chandrasekar said,“We are very proud of our long association with Sony Pictures Networks, a world leader in Entertainment. We are delighted to launch our first children’s channel across Canada along with another popular General Entertainment Channel from the network. With the massive growth in South Asian population across Canada, these channels will attract a large loyal audience.”
ATN already has a long-lasting association with Sony Pictures Networks India and distributes five channels across Canada namely Set HD, Sony SAB, Sony MAX, Sony MAX2, and Sony AATH. Sony YAY! and Sony PAL will be launched on 13 September on Telus Optik TV in Western Canada, and soon after in other parts of the country through licensed distributors.
Sony Entertainment Television senior vice president of international business America Jaideep Janakiram said, “We are ecstatic to announce our launch in Canada with Sony YAY! and Sony PAL. Our partnership with ATN goes a long way and will further help in taking our channels to the right audiences. The consumption of Indian content has surged amongst the South Asian diaspora in recent years and the launch of both these channels in Canada will fill in the gap of audiences with our compelling content.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
