GECs
Sony AATH celebrates Mahalaya with ‘Mahalayar Mahautsab’
Mumbai: Sony AATH, one of the most loved Bengali general entertainment channels, is all set to celebrate Mahalaya by bringing in a special surprise for its viewers. The channel aims to keep the festive fervour alive with a day-long programming line-up curated with content dedicated to the glory of the mighty Maa Durga. Titled ‘Mahalayar Mahautsab’, the property will air on Sony AATH on 14 October 2023.
Mahalaya, a significant day in the Bengali calendar, marks the beginning of Devi Paksha and is celebrated with great enthusiasm. Recognising the cultural importance of this occasion, Sony AATH has curated a day-long special segment ‘Mahalayar Mahautsab’ from 05:00 am till 05:00 pm.
It starts with Debir Dashrup at 05:00 am sharing details about Adishakiti’s 10 forms and the story associated with each roop. The episode portrays that when evil forces oppress the good, the Goddess appears in various forms to destroy them. It is followed by Atho Sati Parbati Katha starting 09:00 AM depicting the story of Sati’s marriage with Lord Shiva and her birth as Goddess Parvati. The viewers will see how Goddess Parvati, like Sati, won Lord Shiva over by her penance and got married to him.
At 10:00 AM, Gopaler Mahalaya will screen a special episode around the Durga Puja festival and Mahalaya. Shaktirupini Durga at 01:00 PM will take viewers through the legend that showcases Goddess Durga combating demonic forces that threaten peace, prosperity, and dharma to reinstate the power of good over evil. The line-up ends with Asurnashini Maa at 02:00 pm, depicting the story of Goddess Parvati becoming Goddess Katyayani and killing Mahishasura to become Mahishasuramardini, the destroyer mother of demons.
Don’t miss out on Sony AATH’s Mahalaya special programming ‘Mahalayar Mahautsab’ on 14 October 2023, from 05:00 am – 05:00 pm.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
