Kids
Sohu to stream Nickelodeon programs in China
MUMBAI: For a few years now, animated shows like SpongeBob SquarePants, have entertained the young viewers almost across the world. Now, many such popular Nickelodeon children’s programs will be dubbed into Mandarin and available to watch free online in China over the next 12 months in the latest deal to give a foreign entertainment company more access to China’s vast market.
Sohu Video, a unit of popular Chinese Web portal Sohu.com, recently announced an online video-on-demand and video syndication collaboration in China with Viacom International Media Networks, a unit of Viacom Inc.
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The government in China restricts foreign access to the country’s television audience and bars most of its cable operators from carrying foreign channels. However, it’s the online video platforms that give the audience an access to foreign productions.
In a joint statement, the companies said the deal will enable an estimated 389 million Chinese online video users to watch Mandarin-dubbed and subtitled Nickelodeon programming on Sohu’s site, however the details of the deal hasn’t been revealed.
Sohu Video started offering more than 200 hours of Nickelodeon programming, including SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Avatar Sunday onwards.
Sohu’s video site is populated with American TV shows, Japanese animation series, Chinese variety shows and in-house programs. It obtained the exclusive online broadcast rights for the second season of hit reality talent show The Voice of China, shown earlier this year, generating nearly 2 billion video views, according to Sohu.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
