News Broadcasting
Social networking sites grow by 47% year on year
MUMBAI: Nielsen//NetRatings, which works in the area of internet media and market research, has announced that last month’s top 10 social networking sites in the US collectively grew 47 per cent year over year.
They increased from an unduplicated unique audience of 46.8 million last year to 68.8 million in April 2006, reaching 45 per cent of active web users. MySpace, which has attracted significant media attention of late, thanks in part to its acquisition by News Corp, topped the list with 38.4 million unique visitors and a remarkable year-over-year growth rate of 367 per cent.
Blogger took the second spot, garnering 18.5 million unique visitors and growing 80 per cent year over year, followed by Classmates Online with 12.9 million unique visitors and a 10 per cent year-over-year increase.
Newcomer YouTube and the more established MSN Groups rounded out the top five, with 12.5 million and 10.6 million unique visitors, respectively.
Nielsen//NetRatings senior director of media Jon Gibs says, “Social networking sites are the reality television of the Internet The content is relatively inexpensive for publishers to produce and social networking is not a fad that will disappear. If anything, it will become more ingrained in mainstream sites, just as reality TV programming has become ubiquitous in network programming.”
“However, again like reality programming, the concept of ‘reality’ alone, or in this case ‘social networking,’ is not enough. In this competitive marketplace, sites also have to provide consumers with distinct content they can identify with,” he added.
The interactive nature of social networking sites keeps visitors coming back. MySpace enjoyed the highest retention rate among the group, with 67 per cent of all March at-home visitors returning in April.
MSN Groups and Facebook also benefited from a loyal following, with 58 and 52 per cent of visitors returning month over month, respectively. Xanga.com and MSN’s new social networking site MSN Spaces rounded out the top five sites ranked by retention rate, with 49 and 47 per cent, respectively.
Gibs said, “The social networking sites that are seeing strong growth have developed a unique online presence that is continually refreshed by user generated content. This promotes ongoing consumer interest and visitor loyalty. However, while these sites have seen explosive growth over the past 12 months, this is a fickle youth audience, and the masses that have rushed to these sites, could turn their attention elsewhere. “The question that remains is, how strong are the social networks that consumers are building on these sites?”
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
