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Social media monitoring: Social media monitoring for brand protection
Mumbai: Sleeping on social media mentions? Are you aware of what your audiences are saying? They could be praising you…or tarnishing your reputation. Navigating the digital landscape is like walking on a tight rope, a foot wrong can ruin all your efforts. What has been said about you, who is talking about, what is being said – all these sentiments need to be tracked, monitored for quality, theme and insight to take prompt action.
Let’s explore what it takes to protect your brand in the digital ecosystem and what top brands are doing to protect their brand integrity.
Need of Social media Monitoring for Brand Protection
Is your brand safe online? ️
Brands are required to keep a close eye on social media activity as it’s a breeding ground for negativity and you never know how quickly something could escalate and do massive damage to the brand reputation. Here are some key steps that brands should take to protect their brand image.
Automate the process of Spotting brand mentions
Identify both positive and negative sentiments with the automated process and tech to spot brand mentions across the web and social media. This could help to acknowledge the expressions of the customers.
Track online reputation to avert potential crises
Real-time, proactive social media monitoring can help avert a potential crisis. For instance, trending hashtags, people mentioning brands on X, Instagram, and/or Facebook, dissatisfied with some brand activity or product. Brands can reach out to them to clarify their stance or resolve a grievance if they act promptly and monitor brand mentions. This process needs to be automated with real-time alerts and actionable insights.
Brand Infringement Protection
Brands spot brand impersonation using the brand intellectual property to create fake websites, social media handles impersonating brands, fake customer care, job offers, promotional offers, etc. Advanced AI, ML tech, and Open-source intelligence with capabilities like Natural Language Processing and Frame Recognition for identifying images, text, logs, emotions, etc.
How top brand protecting the reputation with social media monitoring
A major construction firm, who was facing concerns with intellectual property violations, infringement issues & major frauds happening across social media & digital platforms. With the digital landscape being so vast they were not able to track and monitor violations manually.
With AI-ML and OSINT powered tech they were able to automate social media monitoring, and infringement protection. Open-Source Intelligence tech was deployed, scanning both open web across several platforms. Processes were established using ML-based automation for cleaning, tagging & categorizing data collected. ML driven confidence scores were generated for images, videos & texts harvested from OSI. The ones having low ML confidence scores were manually reviewed. Analysis, cases and insights for fake websites, social media handles, misleading posts, negative brand mentions, fake customer care number were identified across social media channel and the web. As a result, between Jan-April across 5 platforms 1,177 cases were detected with 905 successful takedowns with 1-2 days of detection.
Brand Protection on social media and beyond
One of the largest FMCG brands actively monitors social media for brand mentions, or any fraudulent activity that could damage its brand reputation or dupe its customers. With our social media brand and infringement protection tool, we highlighted the cases of intellectual property infringement, fake social media handles, APK copycat apps, phishing websites, fake posts using brand logo.
Another instance were brands, we audited brand social media and web mention was for a popular motor vehicle brand and found brand infringement where brand site gets clones using brand logos without authorization give attractive offers prompt user to enter personal details which is used for fraudulent purposes. Infringement ads on adult sites when brand ads were shown on adult sites it sullies brand repute. It also shows that affiliates are wrongly targeting the ads but are being paid for it. Fraudulent use of brand keywords affecting brand reputation. The brand ended up paying twice as much for the same activity with increased bidding cost. Fraudulent sites, social media handle posts job offers to attract and defraud interested job seekers. This ends up hurting the brand.
Conclusion
Even a minor lapse on social media can turn into a major catastrophe for brands. Brands need to add automated social media monitoring to act as sword and shield, taking down malicious activities and protection for negative brand mentions and fraudulent acts. A social media marketing campaign needs to back proactive measures powered with advanced tech to not only protect brand but also ensure trust and transparency.
The author of this article is mFilterIt co-founder & CEO Amit Relan.
iWorld
Prime Video to stream Tamil thriller Exam from May 15
Seven-episode series from National Award-winner A. Sarkunam streams in India and 240-plus countries
MUMBAI: Prime Video announced on April 27th that Exam, a taut seven-episode suspense drama set against the crucible of high-stakes competitive testing, will premiere on May 15th in India and across more than 240 countries and territories worldwide.
Written and directed by A. Sarkunam, a National Award-winner, the series is produced under the Wallwatcher Films banner by the creative duo Pushkar and Gayatri, who have previously delivered Suzhal: The Vortex (both seasons) and Vadhandhi: The Fable of Velonie for the platform. Dushara Vijayan and Aditi Balan lead the cast, with Abbas in a pivotal role.
The show will stream in Tamil with dubbed versions in Telugu, Hindi, Malayalam, and Kannada, and subtitles in 15 languages, including English, a distribution sweep that underscores Prime Video’s push to globalise Indian regional content.
Nikhil Madhok, director and head of originals at Prime Video India, framed the series as both timely and commercially astute. “Exam is a very timely and relevant story that captures the emotional intensity of competitive exams and masterfully transforms it into a thrilling high-stakes drama,” he said. “We believe it is a story that will resonate deeply with millions.” Madhok noted that it was a privilege to once again collaborate with Pushkar and Gayatri following the success of Suzhal and Vadhandhi.
For Pushkar and Gayatri, the series is as much a moral reckoning as a thriller. “With Exam, we wanted to dig into ambition, injustice, and those moral crossroads that people face when pushed to the edge,” the creative producers said. “At the heart of this story is a young woman who refuses to remain powerless. Her journey is not about glamorising defiance, but about exploring the emotional and ethical cost of standing up to a system stacked against her.” They described Prime Video as “an incredible collaborator” and “the perfect home” to bring the series to global audiences.
Wallwatcher Films, which Pushkar and Gayatri founded and run, has been on a productive streak with the platform. Beyond Exam, the company is also readying Vadhandhi Season 2 for Prime Video, making the duo one of the platform’s most active regional creative partners.
The real exam, it seems, is for Prime Video itself: can a Tamil drama about systemic injustice and a young woman’s defiance crack audiences from Chennai to Chicago? If Pushkar and Gayatri’s track record is anything to go by, the answer is likely yes, and the results will be out on May 15th.
