e-commerce
Snapdeal witnessed 50% growth over last year from two Diwali sale editions
MUMBAI: Snapdeal, one of India’s largest value-focused online marketplaces, concluded the first two of its Bharat-focused Diwali sales on a high note. Snapdeal witnessed a 50 per cent growth over last year from the first two sale editions of this year and is confident of the momentum continuing in the third and final Snap-Diwali sale.
Two out of every five buyers who bought in the Diwali sales came back for another purchase during the ongoing sales to take advantage of the attractive offers.
For Snapdeal, the strong performance this Diwali continues, with orders consistently at more than 1.5 times that of last Diwali. Nearly 90 per cent of the orders received on the marketplace so far were from non-metro cities like Nagpur, Surat, Vijayawada, Chandigarh, Panaji, Jamshedpur, Shimla, Guwahati, Roorkee, Hazaribagh, Khammam, Tezpur etc.
The first time users surged across cities like Nashik, Surat, Chandigarh, Panaji, and Guwahati and the overall growth in first time users was 2.3 times YoY.
Working closely with its seller-partners & logistics companies, Snapdeal has already shipped out 97 per cent of the Diwali sale orders so that orders are delivered ahead of the upcoming festivities.
An interesting trend that emerged this year is of buyers from metro hubs like Delhi, Gurugram, Noida, Mumbai, Bengaluru, Pune, Ahmedabad, and Kolkata using Snapdeal to send Diwali gifts for their families back home in Uttar Pradesh, Uttarakhand, Bihar, Odisha, West Bengal, and Himachal Pradesh. These gifts were sent to small towns like Khalgaon & Sangrampur in Bihar, Tato in Odisha, Rampur in Himachal Pradesh etc.
According to Snapdeal, “The trend of users buying gifts on Snapdeal and sending it to their families back home is something that started last year and has grown sharply this year. The volume of such gifts has already tripled this year and we expect more such orders over the next few days.”
“The range of festivals starting with Karva Chauth and followed by Dhanteras, Diwali, Bhaiya Dooj and Chhath Puja have become important gifting occasions. Many of our users who stay away from their families, find and ship their gifts home via Snapdeal. We are privileged to be connecting loved ones with their families on these festive occasions.”
Highest trending products for gifts sent home:
● Clothes for family members constituted 60 per cent of the gift items, with Sarees, sweaters and childrens’ garments accounting for the bulk of this.
● Home use products like Steel utensil sets, copper flask-tumbler, quilts, blankets and bed sheets accounted for nearly 20 per cent of the gifts category.
● The other popular items shipped home by family members in big cities included set of 3-watches, duffel bags, mini bluetooth speakers, earphones, Rechargeable LED lights, mosquito nets and Toran door hangings.
Overall Sale:
● Home, kitchen and fashion categories were key drivers of repeat purchases.
● Festive fashion, electronic accessories, Diwali lights, traditional Diwali decorations and home products continued to be strong sellers in the Diwali Sales.
● 2 out of 5 buyers who bought in current Diwali sale came back for another purchase
● 97% of orders received already shipped.
The third & final Snap-Diwali sale for the festive season will commence on 18 October and will conclude on 20 October 2019.
e-commerce
Flipkart and Uber team up to let users earn Supercoins on rides
New partnership turns everyday commutes into rewarding journeys for millions of Indians.
MUMBAI: Flipkart and Uber have joined forces to give riders a little extra mileage this time, in the form of Supercoins. The two platforms have announced a collaboration that allows Flipkart users to earn 4 per cent of their Uber fare as Supercoins on every eligible ride, up to a maximum of 150 coins per trip, with no cap on total earnings. The coins are credited directly to the user’s Flipkart account and can be redeemed across the Flipkart ecosystem, including Flipkart Minutes, Cleartrip, and partner offerings.
New Uber users or those who haven’t used the app in the last 84 days can earn an additional 150 bonus Supercoins by completing their first ride within 28 days of linking accounts. Users who link their accounts between 15 and 30 April 2026 and complete their first ride within 28 days will receive another 50 bonus SuperCoins.
Flipkart vice president, payments and supercoins Gaurav Arora said, “Supercoins is evolving into a broader rewards layer across everyday use cases. Mobility is a natural extension, and this partnership with Uber allows us to integrate more seamlessly into how customers transact daily.”
Uber director of business development at India and South Asia Arnab Kumar added, “This integration allows us to extend additional benefits to riders in a simple and intuitive way, while building on how users engage with everyday services across platforms.”
The partnership brings together two high-frequency consumer platforms and reflects a growing trend of integrating loyalty rewards into daily mobility and lifestyle experiences.
In a country where commutes are a daily reality, Flipkart and Uber have found a smart way to make every ride a little more rewarding. With Supercoins now earned on the go, users can turn their everyday journeys into opportunities to save and enjoy more across the Flipkart ecosystem. The partnership is a win-win that puts loyalty on the fast lane.
