iWorld
Snapdeal users can now enjoy SonyLiv content, says Uday Sodhi
MUMBAI: Snapdeal has announced that it has entered into a strategic partnership with SonyLIV to offer a host of benefits to its users in the upcoming festive sale. To begin with, all Snapdeal users will get a free 3-month subscription to SonyLIV; the digital platform of Sony Pictures Networks India.The free subscription will also be available to holders of the Snapdeal HDFC bank credit card. Apart from this, Snapdeal has also entered into a distribution partnership with SonyLIV, where Snapdeal would be promoting the SonyLIV platform.
Snapdeal chief business officer Vishal Chadha said, “We are pleased to partner with an innovator like SonyLIV to bring hours of premium entertainment content to our customers, on demand and free of cost. At Snapdeal, we believe in always pushing the envelope on what “consumption” means to our users. As with every passing day, India consumes more and more content digitally, this is a step in meeting our consumers where they are.”
Sony Pictures EVP and head – digital business Uday Sodhi said, “At SonyLIV, our objective is to provide engaging, high-quality entertainment to Indian audiences in a single click. Our partnership with Snapdeal is an exemplification of this vision. This collaboration is a huge value-add to Snapdeal users, who can now enjoy some of the choicest content available on SonyLIV besides fulfilling their shopping needs.”
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
