e-commerce
Snapdeal traffic grows 61% in a year, now India’s third-largest marketplace
MUMBAI: Snapdeal’s web & mobile sites has more than tripled from 27 million monthly visits in October 2017 to more than 87 million visits in September 2019, reveals a latest SimilarWeb data report. As per the data, in the last one year, Snapdeal’s traffic has grown 61 per cent to cross 87 million monthly visits in September 2019 to its web and mobile sites.
Snapdeal with its 848 million visits in the last 12 months is now the third-largest marketplace in India, more than four times the size of #4*, which with 205 million visits in the last 12 months is a distant #4 in the Indian market.
As per the brand, this gain in the reach and popularity has been a result of its steady focus on the mass segment of the e-commerce market in India.
Pursuant to its Snapdeal 2.0 strategy unveiled in August 2017, Snapdeal sharpened its focus on the needs of the value-conscious buyers in India. This market of 400 million potential buyers is the fastest-growing segment in Indian e-commerce.
Consistent with its focus on the value segment, more than 90 per cent of Snapdeal’s users come from the small towns and cities of India.
As per a recent tweet by Snapdeal’s CEO and co-founder Kunal Bahl, the company saw its highest-ever monthly transacting users in September 2019. In the on-going Diwali sales, Snapdeal’s order volumes grew 52 per cent over last Diwali and volumes doubled in more than 120 cities across India.
Snapdeal’s total monthly traffic across the web, mobile site and app at nearly 150-180 million is expected to cross 220 million in October 2019 with the on-going festive season. With the success of its 2.0 strategy, Snapdeal has established itself as a strong #3 in the Indian market, with a leadership position in the Bharat-focused value segment.
Snapdeal’s growth is based on a strategy of pursuing growth basis healthy unit economics while simultaneously maximising the operating efficiency of the marketplace. This is reflected in its audited financials for the FY 2019-19, released in July 2019.
Snapdeal’s consolidated revenues grew by 73 per cent (from Rs 535.9 Cr in FY 18 to Rs 925.3 crore in FY19). Simultaneously, it also reduced its loss by 71 per cent (from Rs 611 Cr in FY 18 to Rs 186 Cr in FY 19).
Snapdeal CEO & co-founder Kunal Bahl said, “The growing volumes on Snapdeal are built on a sound and granular understanding of the importance of value in Bharat-focused e-commerce. Our ability to build scale along with favorable unit economics gives Snapdeal an immense competitive advantage.”
Snapdeal’s growth in traffic, increase in volumes is also due to the deepening of its focus on value-priced merchandise. In the last two years, Snapdeal has added 60,000+ new seller partners, who have added over 50 million new listings through a structured engagement aimed at building a deep assortment of products relevant for value-savvy buyers. Snapdeal now has more than 500,000 registered seller-partners, who have more than 200 million listings on the marketplace.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
