e-commerce
Snapdeal ties up with ‘Chaar Sahibzaade’ as an online partner
MUMBAI: E-commerce portal Snapdeal.com, has tied up with Harry Baweja’s latest production Chaar Sahibzaade.
An animated film, Chaar Sahibzaade revolves around the Sikh Guru – Guru Gobind Singh and his sons. Paying tribute to the movie, the e-tailer will present an exclusive collection of interesting collectibles for fans. These include Kirpans, swords, art work, and armor sets replete with bow and arrow etc reminding audiences of Sikh heritage.
Speaking on the occasion producer Harry Baweja said, “Chaar Sahibzaade is a movie that would give you a hangover of the rich heritage and culture that is imbibed in the Indian minds. The collection on Snapdeal.com is something that parents would feel proud to own and also buy for their kids to educate them and engrave rich Indian values.”
The film will also features the portal. With this tie-up the brand will strengthen its antiques and collectibles segment, which has the maximum potential in the ‘hobbies’ category. In the past, the brand has associated with a number of production houses and movies such as- Transformers, Ninja Turtles and Spiderman.
Talking about this initiative, Snapdeal.com vice president fashion Amit Maheshwari said, “We are constantly building on our existing categories as well as developing new segments, to provide consumers with a variety of choices.”
“As a part of this endeavor we are looking at expanding our Hobbies category, which already has unique merchandise from various films, football and cricket collectibles, antiques etc. We are certain that our consumers will be delighted with the new range of merchandise from Chaar Sahibzaade,” he added.
Consumers can buy unique merchandise such as Kirpan shaped pen-drives, rare posters from the movie, and unique memory games for children, pencil tops and key chains on the site.
MUMBAI: From flights to tracks, Cleartrip is now trying to keep every journey on the same ticket. Cleartrip, part of Flipkart, has launched train ticket bookings through a partnership with Indian Railway Catering and Tourism Corporation, marking its entry into India’s vast rail travel ecosystem.
The integration allows users to search, book and manage train journeys directly within the app, as the company pushes towards becoming a unified, multi-modal travel platform. The move plugs Cleartrip into one of the world’s largest transportation networks, where over 800 million reserved passengers travel annually, alongside a daily footfall of around 23 million across Indian Railways.
The offering includes bookings across routes nationwide, covering General and Tatkal quotas as per Ministry of Railways guidelines. Users can also access real-time seat availability, fare insights, PNR status tracking, berth preferences and digital payment options within a single interface.
The expansion reflects a broader shift in travel platforms from specialising in a single mode to stitching together end-to-end journeys. For Cleartrip, the bet is not just on scale, but on simplifying a system often seen as complex and fragmented.
Company executives said the focus is on embedding predictive intelligence and personalisation into the booking journey, aiming to make everything from discovery to post-booking support faster and more intuitive.
The train booking feature is currently live on the app, with plans to extend it to the web platform soon, signalling a push towards a seamless cross-platform experience.
In a country where railways move billions each year, the next battleground for travel apps may well be decided not in the skies, but on the tracks.
