e-commerce
Snapdeal ties up with ‘Chaar Sahibzaade’ as an online partner
MUMBAI: E-commerce portal Snapdeal.com, has tied up with Harry Baweja’s latest production Chaar Sahibzaade.
An animated film, Chaar Sahibzaade revolves around the Sikh Guru – Guru Gobind Singh and his sons. Paying tribute to the movie, the e-tailer will present an exclusive collection of interesting collectibles for fans. These include Kirpans, swords, art work, and armor sets replete with bow and arrow etc reminding audiences of Sikh heritage.
Speaking on the occasion producer Harry Baweja said, “Chaar Sahibzaade is a movie that would give you a hangover of the rich heritage and culture that is imbibed in the Indian minds. The collection on Snapdeal.com is something that parents would feel proud to own and also buy for their kids to educate them and engrave rich Indian values.”
The film will also features the portal. With this tie-up the brand will strengthen its antiques and collectibles segment, which has the maximum potential in the ‘hobbies’ category. In the past, the brand has associated with a number of production houses and movies such as- Transformers, Ninja Turtles and Spiderman.
Talking about this initiative, Snapdeal.com vice president fashion Amit Maheshwari said, “We are constantly building on our existing categories as well as developing new segments, to provide consumers with a variety of choices.”
“As a part of this endeavor we are looking at expanding our Hobbies category, which already has unique merchandise from various films, football and cricket collectibles, antiques etc. We are certain that our consumers will be delighted with the new range of merchandise from Chaar Sahibzaade,” he added.
Consumers can buy unique merchandise such as Kirpan shaped pen-drives, rare posters from the movie, and unique memory games for children, pencil tops and key chains on the site.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
