e-commerce
Snapdeal engages experts from Indian Institute of Counselling for employee wellness
MUMBAI: Snapdeal, an e-commerce platform, has onboarded experts from the Indian Institute of Counselling experts to provide easy access to its employees who wish to seek counselling support to handle any issues of anxiety or stress in their lives.
Considering the current testing times with unprecedented uncertainties, it is natural for people to feel anxious. The initiative is an attempt to build a positive and relaxed frame of mind by providing access to mental health professionals who are trained and experienced in helping people deal with anxieties. The entire process is confidential and counsellors can be reached via a telephone number available to the team.
The company has also scheduled mental wellness awareness webinars for all its employees with experts from the industry. The webinar aims to support employees in functioning effectively, coping with day-to-day stress and being productive and positive as individuals.
Snapdeal has begun multiple initiatives to keep the team motivated and healthy from day one of the lockdown. One such program is ‘Hustle for Muscle’, created to encourage employees to stay healthy and fit. Each day a video displaying a different form of exercise or activity, such as at home Zumba, Yoga, Aerobics, etc., is shared with the team to help them kick-start their day on a high-energy note.
“At Snapdeal, the wellbeing of every team member is of paramount importance. We are encouraging and supporting team members in pursuing physical and mental well-being,” said a Snapdeal spokesperson.
With all teams working diligently from home, the company has also launched a Snapdeal Radio featuring curated songs to begin the day positively as well as a daily tip that makes WFH more productive and helps the teams balance their work and personal lives.
Additionally, Snapdeal has started fun games and contests such as Online Scavenger Hunt or “Ghar ghar mein talent hai”, wherein family members of teams showcase the talent hidden in their own homes. The “I Commit to a 21-day Miracle” was also launched, urging people to pick up a new activity or hobby that makes them happy and helps release suppressed stress created by the pandemic forcing people indoors. Other recent fun interactions are the introduction of childhood favorite games and engaging activities like Tambola etc.
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e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
