e-commerce
Snapdeal appoints Twitter’s Rahul Ganjoo as vice president – technology
MUMBAI: Snapdeal has appointed Rahul Ganjoo as vice president in its technology team. In his new role, Ganjoo will augment the company’s efforts to enhance customer experience across various Snapdeal platforms. He will also focus on program management and help build the most innovative tech company in the world.
Prior to his appointment at Snapdeal, Ganjoo has spent more than two years at Twitter where he worked on solving high visibility problems such as large scale spam and targeted abuse. He was working out of the company’s headquarters in San Francisco, USA.
Ganjoo also worked on evangelising agile practices across engineering teams. His previous stints were with companies like Six Apart, Symantec, Thoughtworks and Wipro Technologies, where he built program management teams, led the execution of large scale programs and instituted processes to make engineering organisations more effective.
Snapdeal co-founder Rohit Bansal said, “We are very excited to have Rahul on-board. He comes with 15 years of rich experience across various domains with his last stint being Twitter, a consumer facing high-decibel platform. Snapdeal is a consumer oriented technology company with an exponential daily traffic .Rahul’s expertise in identifying, monitoring, rationalising and controlling the interdependencies between projects will ensure optimal utilisation of resources which will enhance efficiencies of our platform. Snapdeal is growing at lightning speed and it’s important for us to adopt a cohesive approach towards technology enabled processes to offer consumers a seamless experience. I am sure Rahul will play a notable role in bringing synergies within Snapdeal’s internal processes and I wish him luck as he starts his journey with Snapdeal.”
Ganjoo added, “I’m incredibly excited to join the young and energetic Snapdeal family. E-commerce in India is a very interesting space and I am sure that my journey with the company will be a huge learning experience. My focus will be on institutionalising best of breed product development practices to ensure Snapdeal is a world class engineering organisation. I am looking forward to contributing to Snapdeal’s vision of creating the most impactful digital e-commerce system by closing the gap between strategy and execution.”
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
