e-commerce
Snapdeal adds more games from Gamezop
MUMBAI: E-commerce marketplace Snapdeal added a range of popular games from Gamezop to its platform. Through this arrangement, obstacle crossing fun games like Savage Revenge, Tower Twist, Battle Fish, Rafting Adventure, and Sticky Goo are now available for users on Snapdeal.
Users will be able to play these games instantly within Snapdeal’s properties without the need to install them as standalone apps. Additionally, each game will have a predefined target for users; upon achieving these targets, discount codes will be unlocked that can be redeemed against purchases on the eCommerce giant. These games are driving higher engagement with shoppers who are regularly visiting the platform as they wait for the complete range of products to be made available. At present, only government-defined essentials can be shipped out via e-commerce platforms.
A Snapdeal spokesperson commented, “Online games create ways for our users to spend more time indoors during the lockdown. With Gamezop, we are excited to bring a suite of engaging games to our platform.”
“Snapdeal’s penetrating reach across India has fascinated us for a long while. We are extremely excited to play our part in increasing time spent and transactions on their platforms,” remarked Gamezop head of partnerships Manpreet Randhawa .
Earlier, Snapdeal built games like Stack up, Jackpot Machine, Find The Queen, Guess The Price, Spin the Wheel and Shuffle and Win on the platform. Some of these games unlock coupon codes for discounts on the app.
Gamezop has over 250 popular games and more than 25 million monthly active users. Its games can also be played on hundreds of other apps, including UC Browser, ixigo, Grofers, NewsPoint, and Xender.
During this ongoing lockdown, Snapdeal has witnessed a 24X increase in items on its wishlist, with users waiting to buy apparel, personal grooming products, fitness accessories and household items like pressure cookers, kitchen tools, LED bulbs, bed sheets & towels, etc. Nearly 25 per cent of the lockdown shopping list is generated by new shoppers on Snapdeal. Users are also waiting to buy spiritual books, anti-snoring devices, musical instruments etc.
e-commerce
Flipkart and Uber team up to let users earn Supercoins on rides
New partnership turns everyday commutes into rewarding journeys for millions of Indians.
MUMBAI: Flipkart and Uber have joined forces to give riders a little extra mileage this time, in the form of Supercoins. The two platforms have announced a collaboration that allows Flipkart users to earn 4 per cent of their Uber fare as Supercoins on every eligible ride, up to a maximum of 150 coins per trip, with no cap on total earnings. The coins are credited directly to the user’s Flipkart account and can be redeemed across the Flipkart ecosystem, including Flipkart Minutes, Cleartrip, and partner offerings.
New Uber users or those who haven’t used the app in the last 84 days can earn an additional 150 bonus Supercoins by completing their first ride within 28 days of linking accounts. Users who link their accounts between 15 and 30 April 2026 and complete their first ride within 28 days will receive another 50 bonus SuperCoins.
Flipkart vice president, payments and supercoins Gaurav Arora said, “Supercoins is evolving into a broader rewards layer across everyday use cases. Mobility is a natural extension, and this partnership with Uber allows us to integrate more seamlessly into how customers transact daily.”
Uber director of business development at India and South Asia Arnab Kumar added, “This integration allows us to extend additional benefits to riders in a simple and intuitive way, while building on how users engage with everyday services across platforms.”
The partnership brings together two high-frequency consumer platforms and reflects a growing trend of integrating loyalty rewards into daily mobility and lifestyle experiences.
In a country where commutes are a daily reality, Flipkart and Uber have found a smart way to make every ride a little more rewarding. With Supercoins now earned on the go, users can turn their everyday journeys into opportunities to save and enjoy more across the Flipkart ecosystem. The partnership is a win-win that puts loyalty on the fast lane.
