iWorld
Snapchat partners four IPL teams
MUMBAI: IPL 2018 fans better get ready as four of your favourite teams are coming to Snapchat. The social media platform has announced its partnership with four IPL teams–the Mumbai Indians, Royal Challengers Bangalore, Delhi Daredevils and the Rajasthan Royals. The teams have joined Snapchat for Official Stories on 9 April 2018
Snapchat has also released new creative tools for fans to support their teams and join the fun, such as custom stickers, filters and lenses. The lenses transform you into a helmeted player, with the team anthem playing in the background, and are available automatically in each team’s state or by scanning a Snapcode in Snapchat.
“We love finding new ways to make Snapchat a great place for fans,” said Snapchat vice president of partnerships Ben Schwerin. “We are so excited for Snapchatters to be able to catch behind the scenes action by their favourite players, cheer their teams and share in the IPL 2018 frenzy with their friends and family!”
This is Snapchat’s first partnership with India’s largest sporting event. The company is excited to give every cricket fanatic the opportunity to celebrate and support their teams better, on and off the field, through these new Official Stories. Snaps created by these official team accounts will be featured in the Discover section of Snapchat, and will provide glimpses of the action that you won’t be able to find elsewhere.
Also Read:
Star India lines up innovation filled IPL 2018
Eros Now joins hands with RCB for IPL debut
Burger King joins hands with Mumbai Indians for IPL 2018
iWorld
Mumbai pani puri stall goes viral with water gun filling stunt
Instamart’s Holi activation swaps matka for blasters, video sparks laughs and soggy puri debates online.
MUMBAI: Pani puri just got a high-pressure upgrade because in Mumbai, even street food is practising its aim for Holi. A pani puri vendor in the city has become an overnight social media star after he was filmed firing paani into crisp puris using colourful water guns, part of a playful festive activation by quick-commerce platform Instamart ahead of Holi. The clip, shared widely on Instagram and Linkedin, shows the vendor ditching the traditional steel matka for toy blasters, blasting flavoured water straight into the golgappas with impressive accuracy while a crowd of office-goers, students, and passers-by gathers, phones out, recording the spectacle.
The stunt was designed to spotlight Instamart’s Holi collection of water guns, now shifting from childhood toys to serious adult purchases. Premium models like the German-engineered SPYRA (known for power and range), alongside NERF and Toyshine blasters, are already seeing demand as buyers gear up for the festival with high-performance gear bought with grown-up money.
Netizens had a field day with the video. One user quipped, “There are two kinds of Holi people: The ‘I’ll sit inside’ ones. And the ‘give me the biggest water gun’ ones. Instamart clearly built this for the second category.” Another likened it to “a deleted Holi scene from Yeh Jawaani Hai Deewani,” capturing the mix of amusement and mock horror over potentially soggy puris.
With Holi still weeks away, the viral moment signals that festive shopping and the playful chaos it brings has already begun in Mumbai. In a city where street food is sacred, watching pani puri get the water-gun treatment might just be the splashiest sign yet that the festival of colours is loading up for a big, wet comeback.
