Music and Youth
Smirnoff unveils season two of ‘The Lab’
Mumbai: Smirnoff, in partnership with MixMag, announced the launch of season two of ‘The Lab’, Mixmag’s celebrated global DJ streaming series. This season promises a series of electrifying events across multiple cities in India, including Mumbai, Bangalore, Gurgaon, Goa, Hyderabad, Kolkata, and Indore. The Lab will showcase a lineup of both Indian and international talent with a strong focus on inclusivity and diversity.
This collaboration is part of the Smirnoff Project’s “We Do We” campaign, which champions collective unity and celebrates diversity. By fostering a sense of togetherness and celebrating individuality through music, The Lab embodies the core values of the “We Do We” campaign. Smirnoff aims to inspire and unite people from all walks of life, transcending cultural and geographical boundaries to create a more inclusive music scene.
” At Smirnoff, we’re all about vibing with diversity and inclusivity through our ‘We Do We’ campaign! Teaming up with The Lab is a major move, mixing music and creativity to bring everyone together. With MixMag in the mix, we’re pumped to turn the spirit of ‘We Do We’ into a reality, creating a space where everyone can connect and celebrate through the ultimate universal language: music!” said Diageo India VP – premium portfolio head Aparna Deshmukh.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
