Ad Campaigns
Johnnie Walker Refreshing Mixer Non-Alcoholic launches ‘Can’t Stand Still’ campaign
Mumbai – Johnnie Walker Refreshing Mixer Non-Alcoholic announced the launch of its latest campaign, starring Priyanka Chopra Jonas, in time to celebrate the 25 years of keep Walking brand philosophy. The campaign, titled “Can’t Stand Still”, captures the continuous pursuit of new experiences and milestones, celebrating a new era of luxury for India’s dynamic changemakers.
Indian youth are rewriting the rules of luxury, moving beyond just exclusivity, and this new idea reflects individuality, bold self-expression, and a desire for experiences that are unique, unapologetic, dramatic, and brimming with vibrant energy. Johnnie Walker Refreshing Mixer Non-Alcoholic, a brand synonymous with progress, freedom, and exploration, is fast evolving to connect with this new wave of luxury connoisseurs.
“Can’t Stand Still” campaign reflects the ethos of “Keep Walking” – an infectious energy of wanting more from life, to keep discovering, relishing, and keep moving forward. The film embodies restless freedom and brings alive Priyanka Chopra Jonas’ constant evolution and exploration. As an actor, musician, entrepreneur, and philanthropist, carving paths for herself and many others who come after her, she truly embodies “Keep Walking” – while pushing boundaries, and creating impact globally.
Speaking about the campaign, Priyanka Chopra Jonas said, “Keep walking always – it’s the approach that I have always believed in and one that has guided me through life’s triumphs and challenges. Every step forward is an opportunity to discover, explore, and evolve. Johnnie Walker Refreshing Mixer Non-Alcoholic embodies this same energy, inspiring individuals to keep moving and making every moment count. I’m excited to join forces with a brand that matches my passion for living life to the fullest… I Can’t Stand Still… Actually, I won’t.”
“Johnnie Walker Refreshing Mixer Non-Alcoholic’s new ‘Can’t Stand Still’ campaign is a modern and playful take on luxury and beautifully aligns with the brand’s 25 years of keep walking philosophy with relentless progress and exploration at the heart of it. The campaign is also a celebration of those who, like Priyanka Chopra Jonas, are in constant pursuit of new experiences and adventures, embracing the restless freedom to break rules and create deeper, more engaging lives that disrupt expectations. This campaign celebrates the next generation of cultural pioneers who always keep walking on their own path and shaping the future in exciting, unexpected ways and embracing a journey without a defined end. We are proud to present a narrative that inspires everyone to keep pushing the boundaries,” said Diageo India VP & portfolio head-luxury, Aparna Deshmukh.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
