iWorld
SMINCO.in – the game-changer in influencer marketing!
Mumbai: Music Broadcast Ltd (MBL), a pioneering name in the media industry, proudly announces the launch of ‘SMINCO.in’ a social media influencer confluence. This automated multi-sided influencer marketing platform is the latest innovation set to reshape the influencer market. It represents a strategic leap forward for MBL, aligning with its vision of adopting digital solutions to enhance brand engagement and consumer interaction. By seamlessly connecting brands with influencers, SMINCO.in offers a platform designed to maximize ROI for both parties. Its advanced AI-driven matching algorithms, real-time analytics, and customizable campaign management tools streamline the marketing process, delivering measurable results and setting new standards of excellence in the influencer marketing industry.
SMINCO.in is aimed at brands and marketers across various industries such as fashion, beauty, technology, finance, lifestyle, and more. Additionally, it targets nano to macro influencers looking to collaborate with brands to promote their products or services. This platform addresses common pain points in influencer marketing, such as finding the right influencers, measuring campaign effectiveness, and ensuring authenticity. Through its comprehensive framework and dedicated support team, SMINCO.in provides seamless solutions for brands and influencers alike.
Radio City CEO Ashit Kukian, expressed his delight about the launch, stating, “It is a great pleasure to introduce SMINCO.in “Your Window to the Social Media World!”, marking a historic point in our journey of innovation. With this initiative, we are redefining branding with cutting-edge solutions that drive meaningful engagement and tangible outcomes. This, in turn, highlights our commitment to staying ahead of industry trends and providing brands with progressive digital marketing solutions.”
The launch of SMINCO.in is backed by strategic partnerships with influential brands, agencies, and experts. These collaborations strengthen SMINCO’s position in the market. With the support of our platform, brands can stay ahead of the curve and meet changing consumer demands. Customized influencer solutions that fit the needs of each industry ensure that brands can reach the most relevant influencers for their campaigns with just the click of a button.
Join the fastest-growing community on SMINCO.in, where brands and influencers will find success. Don’t miss out – become a part of the next big buzziest platform, SMINCO.in, “Your Window to the Social Media World!”
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
