e-commerce
Smart Bazaar, gives retail therapy a makeover with Mccann’s new campaign
MUMBAI: When life upgrades from jugaad to joy, retail must follow suit. Smart Bazaar has roped in Mccann Worldgroup India for its latest campaign, a creative push that mirrors the country’s shift from “making do” to “living well”. Based on insights into evolving Indian households, the campaign spotlights how homes today are being redesigned with purpose organised kitchens, thoughtful bathrooms, and living spaces that blend function with flair. The message? Families no longer just seek affordability; they aspire to elevate everyday living with quality and comfort at the core.
“Smart Bazaar isn’t just another retail chain; we are emerging as the value-first catalyst for everyday aspiration,” said Reliance Retail CMO Surabhi Sen noting how the brand aims to bridge necessity with desire. Mccann Worldgroup India CEO & CCO Prasoon Joshi added, “India is at a cultural inflection point. Families are realising that living well isn’t about luxury, it’s about dignity, joy, and shared values. With Smart Bazaar, we tapped into that truth and gave it an authentic yet aspirational voice.”
With this collaboration, Smart Bazaar positions itself as more than just a marketplace, it’s pitching itself as a partner in everyday upgrades, making better living accessible to households across India.
e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
