iWorld
Small screen, big dreams as DramaWave and Ananta join storytelling forces
MUMBAI: When stories get shorter, emotions get sharper. In a move set to redefine the global consumption of Indian entertainment, DramaWave, the international platform known for pioneering short-form storytelling, has partnered with Ananta Productions, India’s micro-drama powerhouse, to co-create premium Hindi micro dramas for audiences around the world.
The collaboration is designed to reshape how global Indian audiences experience stories delivering emotionally charged, high-impact narratives in snackable formats perfectly tailored for today’s fast-scrolling, content-hungry generation.
Ananta Productions, already a record-setter with over 11,000 plus hours of micro dramas produced across multiple digital platforms, brings to the table its creative agility, production muscle, and deep understanding of human emotion in miniature form. DramaWave, in turn, extends the partnership’s global reach, offering a powerful distribution network and a platform that connects cultures through storytelling.
“At Ananta, our mission has always been to tell powerful stories that touch hearts across languages and borders. Partnering with DramaWave allows us to take this vision global,” said Anish Surana, underscoring the ambition to push Indian creativity onto the international stage.
Echoing this sentiment, a DramaWave spokesperson added, “DramaWave believes in connecting cultures through stories. With Ananta Productions, we’ll bring authentic Indian narratives to our global audience in a format that’s contemporary, fast, and emotionally rich.”
The first slate of Hindi micro dramas is expected to go into production soon, promising a vibrant blend of romance, drama, and slice-of-life storytelling each rooted in Indian emotion yet crafted to strike a universal chord.
This collaboration marks more than just another content deal; it represents a new era for Indian storytelling where the world’s attention spans may be shrinking, but its appetite for emotion remains boundless.
With DramaWave’s global lens and Ananta’s storytelling prowess, micro dramas may just become the next big wave in entertainment proof that sometimes, the smallest stories make the biggest impact.
iWorld
Zee Music elevates Sujal Parekh to senior management personnel role
Former Warner Music executive to drive next phase of music growth
MUMBAI: Zee Music Company has elevated Sujal Parekh to the role of senior management personnel, signalling a sharper push on scaling its music business.
Parekh, who currently serves as business head at the company, will now spearhead the next phase of growth, with a focus on expanding Zee Music’s footprint across platforms and audiences.
With over two decades of experience, Parekh brings a strong mix of financial and operational leadership, largely within the media and entertainment sector. Prior to joining Zee Music, he held key leadership roles at Warner Music Group, where he served as general manager operations for India and SAARC, and earlier as finance director for the region.
During his tenure at Warner, Parekh played a central role in strengthening the company’s regional presence. He led the acquisition and integration of platforms such as Divo TV, E-Positive, SkillBox and Global Music Junction, helping expand its reach across digital media, regional content, artist management and live entertainment.
Before Warner, Parekh spent over a decade with Bigtree Entertainment Pvt. Ltd., where he rose through the ranks across finance roles, eventually serving as associate vice president finance.
His early career included stints in audit and accounting, building a solid foundation that has underpinned his leadership journey in the music and media business.
With this elevation, Zee Music is clearly tuning its leadership bench for growth, betting on Parekh’s blend of strategic and operational expertise to hit the right notes in an increasingly competitive music landscape.
