Applications
Sky acquires Telefonica’s broadband biz in UK
MUMBAI: British Sky Broadcasting Group (Sky) has reached an agreement with Telef??nica UK for the proposed acquisition of its O2 and BE consumer broadband and fixed-line telephony business.
The transaction will make Sky the second largest provider in the UK broadband market, building on its existing position as the UK‘s fastest-growing broadband and telephony business.
Under the terms of the agreement, Sky will pay a consideration of Â?180 million to Telef??nica UK for the consumer broadband, home phone and line rental customers served by the O2 and BE brands.
An extra contingent amount, not exceeding Â?20 million, may be payable dependent upon the successful delivery and completion of the customer migration process by Telefonica UK. Post completion, O2 and BE customers will be migrated onto Sky‘s fully unbundled network, supported by a nationwide all-fibre core, which reaches 84 per cent of all UK homes.
Telefonica UK‘s consumer broadband and fixed-line telephony customers, of which there are currently over half a million, will become Sky customers for those services on completion. By creating the UK‘s second-largest home broadband provider, the acquisition will deliver further advantages of scale for Sky‘s home communications business.
Sky CEO Jeremy Darroch said, “Sky has been the UK‘s fastest-growing broadband and telephony provider since we entered the market six years ago. From a standing start in 2006, we have added more than 4.2 million broadband customers. The acquisition of Telef??nica UK‘s consumer broadband and fixed-line telephony business will help us accelerate this growth.
“We believe that the O2 and BE consumer broadband and telephony business is a great fit, with customers used to high-quality products and strong levels of customer service. We look forward to welcoming these new customers to Sky and giving them access to our wide range of high-quality products, great value and industry-leading customer service.”
Telefonica UK Chief Executive Ronan Dunne added, “Sky offers great value, totally unlimited broadband which includes unlimited fibre services. As we focus on delivering best-in-class mobile connectivity, including next generation (4G) services, we believe this agreement is the best way of helping our customers get the highest quality home broadband experience from a leading organisation in the market.”
The acquisition will be funded from existing cash reserves and is expected to be accretive to earnings per share in the second full year of ownership. The acquisition is due to complete by the end of April 2013 and is subject to regulatory clearance.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
