Cable TV
Skill training course for Maharashtra LMOs
MUMBAI: As the digitisation process moves to a new stage kick starting of phases III and IV and the billing process beginning in phases I and II, the consumers are set to adapt to newer methods as well. Digitisation is going to change the way the industry functions and in the best interest of the last mile owners (LMO), who often lag behind because of lesser knowledge, a skill training programme is being launched for them.
The Telecom Sector Skill Council of India (TSSCI) and Mumbai based Druv Tech Systems is launching a course that would equip the cable operators with latest technologies in the digitised world and bring them at par with the Multi System Operator (MSO).
The two companies entered into a Memorandum of Understanding (MOU) to work together on re-skilling broadband cable TV operators and their employees on nuances of sales, marketing, deployment and customer management. The MoU was signed between TSSCI CEO Lt. Gen. S.P. Kochhar (Retd) and Druv Tech Systems managing director Ravindra Deshmukh.
“In this digitised world, where technology is changing fast, cable operators need to equip themselves well. While there is an element of customer care with the coming in of channel packaging, the operator has to deal with billing also. Things are no longer what it used to be couple of years back for the LMOs. And the course readies them for this change,” informs Deshmukh.
An initiative by the government of India managed by private players, the 60-hour course will commence from the first week of March in Mumbai and Pune.
Deshmukh says, “The idea of the course is to inculcate amongst operators soft skills which will help them learn the art to speak to customers, register complaints, market different services like content and broadband plan etc,” he adds.
Deshmukh thinks that cable operators now need to be trained in all aspects of operations: cable TV and broadband. “The idea is to ensure that both the LMO and MSO are on the same page,” he says. Also while earlier the LMOs were not accountable to anyone, now everything needs to be reported. “For the player to become a mainstream player, this course is a must,” he adds.
“Also, consumers will soon move towards electronic mode of payment. The LMO needs to understand how to accept online and card payment. The aim of the course is to bring uniformity in the industry operating standard,” he informs.
To ensure maximum participation, the course has been designed such that the LMO can choose from a weekend course which is a full day course on Saturday and Sunday or an alternate day course which will be held every Monday, Wednesday and Friday in the evening. “The course aims at rescaling the operator,” he says.
The batch will comprise 25 operators who will be assessed independently by TSSCI appointed professionals. The study material provided will be in English. “But there is also a provision wherein, a translated version of the study material will be available. And for the start, we are giving study material translated in Marathi for Maharashtra,” informs Deshmukh.
The fee that comprises sessions of one-and-a-half hour each is Rs 10,000. “But if one successfully clears the exam will get an immediate cash return from the government of India, making it free of cost for the operator,” he says.
It’s a part of corporate social responsibility of the company and is a way for them to connect better with their operators. The course will cover areas like broadband services, CPE and devices management, marketing, back office and customer care, to name a few.
Druv Tech has partnered with the Maharashtra Institute of Technology School of Telecom Management (MITSOT) in Pune for the course. “People from Hathway Cable & Datacom, IndusInd Media Communication Ltd, Tata Communications, UPASS and telecom will form the part of teaching faculty,” he informs.
Deshmukh thinks that the MoU is the most important initiative undertaken by Druv Tech. “This will equip the ecosystem to play a significant role in the transformation of broadband and cable TV sector through unique combination of technology and skill development training,” he concludes.
The first batch for the course has been fully booked by Maharashtra Cable Operators Federation (MCOF) as a part of its member empowerment initiative.
Cable TV
Hathway Cable appoints Gurjeev Singh Kapoor as CEO
Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure
MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.
Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.
Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.
Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.
The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.
An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.
Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.
Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.
