Hindi
Six short features to show at IFFLA
MUMBAI: The Indian Film Festival of Los Angeles (IFFLA) has decided to screen six short feature films.
Two are in Hindi titled Shor and Sujata. The other four are Khara Karodpati, Aashpordha, The 5 and Place for Landing.
Shor is a film based on a couple from Banaras who is consumed by its pursuit to survive in the seedy ghettos of Mumbai city. The film portrays the struggle of a working class woman’s endeavours.
Said the director, “The journey so far has been really great. The biggest learning for me was to understand that the most difficult task is to actually assemble a great team which is equally excited about the project hence the success of the film must be accredited to them.”
Directed by Shlok Sharma, Sujata is a 10-minute short film about a woman who takes matters into her own hands when her childhood tormentor hunts her down after years of running away from him.
Avered Sharma, “This is a recognition for all the efforts that my team has put in. I would specially like to thank my scriptwriter Annie for writing such a beautiful script. I’m totally looking forward to get a good response to the film.”
The festival that started on 10 April will go on till 15 April.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
