News Headline
Siti Cable’s Tapas Roy joins Sahara as distribution head (North & East)
MUMBAI: Siti Cable vice president operations Tapas Roy has put in his papers and is all set to join Sahara as vice president operations (North and East) from 21 January.
Roy, who will be based in Delhi, will be looking after the distribution of all Sahara channels in the North and East. Roy’s induction indicates the seriousness of Sahara to beef up the distribution of its entertainment and news channels. Distribution has been weak link in Sahara’s overall television broadcasting plans, which has resulted in inadequate penetration of its channels in cable homes despite some strong programming properties.
Confirming the same to indiantelevision.com, Roy says “Everyone wants to grow and I wanted to gain experience in the actual distribution operations and this opportunity from Sahara was a very good one.”
Of the 14 years in this industry, Roy has been with Siti Cable for the last two and half years. He has had a wide range of experience with the likes of Business India TV (for TVI channel), Catvision, Star India (for their DTH project), Channel [V], BBC and PPC (operations manager – India and SAARC) in the area of distribution.
