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‘Sindoor’ clicks for Zee; ‘Sarrkkar’ still to settle
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MUMBAI: Zee TV’s primetime shows may still have a way to go before they begin to worry the competition, but still, they are doing well for the channel. Except for newcomer Sarrkkar, the rest of the Zee soaps have been maintaining a steady average. |
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Since the last few weeks, Zee TV has a new performer in Sindoor Tere Naam Ka. The 7:30 pm show, launched on 21 March, has now consolidated its position as Zee TV’s top rated show, maintaining an average TVR of 2.
In the process, Sindoor has also strengthened Zee TV’s position in the 7:30 time band, which is presently witnessing an exciting contest. Zee TV dominated the pack in weeks 18 and 19, but Star Plus is the leader for week 20. The latest TAM data shows the channel leading the race with a channel share of 12.3, closely followed by Zee TV with a share of 10.9.  |
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It could be too early to pass judgments on the performance of Sarrkkar, but still, the high profile show Zee launched on 25 April for the 8:30 pm slot is yet to prove its ‘majority’. According to TAM, in the Hindi Speaking Markets, the show has recorded 0.69 TVR on an average. Looking at the TAM data, there is a striking dissimilarity in the kind of performance the show has been delivering in the two metro markets – Delhi and Mumbai. In Delhi, the political saga has managed an average TVR of 1. But in Mumbai, the average TVR is 0.50. In the Kolkata market also, Sarrkkar is yet to make any inroads.
“Sarrkkar was not promoted in the scale of Sindoor. Whether to launch a second campaign or not – we haven’t taken any decision yet,” says Zee TV VP marketing Tarun Mehra. Zee Telefilms CEO Pradeep Guha is hopeful that Sarrkkar will overcome the initial hiccups. “We have started our programming initiatives this year with Sindoor and Sarrkkar. Sindoor is doing extremely well. Sarrkkar hopefully will deliver better than what it is delivering now,” he had said in an exclusive interview with indiantelevision.com. |
According to TAM, the highest TVR Sindoor recorded in the last two weeks is 2.18 for the week 19. In the initial days, it had even crossed the 3 TVR mark. The latest line up has Tumhari Disha in the second position followed by Astitva and Kareena Kareena in the third and fourth position respectively.
In its efforts to promote the 7:30 pm band with the Sindoor property, Zee had fired on all cylinders with a 360 degree media campaign. Apart from a campaign that covered print, radio and outdoors, the channel had conducted several ground events across all the important markets for Sindoor. Meanwhile, the critically acclaimed Sarrkkar had a relatively low profile outing in terms of publicity campaigns.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
