GECs
Simulcast, wide spread distribution: Zee Cine Awards 2016 a mass target from ZEE
MUMBAI: The award ceremony by Zee on March 5, the Lux Zee Cine awards 2016 was bigger this time with the introduction of the Jury awards and Integrated National award for cinema. Various regions across the globe executed clutter breaking worldwide campaigns to ensure that the awards reach out to maximum viewers. Lux Zee Cine awards 2016 was a simulcast on fifth March on Zee Cinema, Zee Cinema HD, Zee Anmol, Zee Tamizh and also premiered on prime globally.
Zee Entertainment Enterprises Limited (Zeel) managing director and CEO Punit Goenka, Zeel chief business officer Sunil Buch,actors Anil Kapoor, Shahid Kapoor, Sonakshi Sinha, Kriti Sanon and the jury members Leena Yadav, Ravi K Chandran, Resul Pookutty and Shantanu Moitra had announced the awards in Mumbai last month. Rakesh Roshan, Anurag Basu, Leena Yadav, Prasoon Joshi, Ravi K Chandran, Resul Pookutty and Shantanu Moitra were the judges
The channel targeted Tier I and Tier II regional publications with the objective to get maximum conversions for the telecast. It was also promoted on DTH platforms like Dish TV, TATA Sky and Videocon to enhance the recall of the property. Innovative advertising was carried out in over 500 theatre screens across Hindi speaking markets.Apart from this, an extensive social media campaign was executed on Twitter and Instagram.
Zeel chief business officer Sunil Buch, said, “Zee Cine awards 2016 is not only a true celebration of Hindi and regional cinema but also brought transparency in the selection of winners through its Jury Awards. Keeping in mind the legacy and credibility Zee Cine Awards commands, we have initiated several marketing innovations and activation to make the event a grand success, both, for the audiences and all our partners. It had been conceptualized, created and produced by Zee Studios, our state-of-the-art film and TV production arm. Besides, there is a goodness of fit to a film awards show being premiered on Zee Cinema rather than on a GEC. The channel with an average weekly base of 184 million (18.4 crore) viewers is higher than any other channel across Hindi Speaking Markets (BARC-Urban + Rural India, Average of Week 41’15-Week 3’16, NCCS 4+). The simulcast of the Awards on India’s leading FTA GEC channel, Zee Anmol also adds to its reach in rural India.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
