GECs
Simulcast, wide spread distribution: Zee Cine Awards 2016 a mass target from ZEE
MUMBAI: The award ceremony by Zee on March 5, the Lux Zee Cine awards 2016 was bigger this time with the introduction of the Jury awards and Integrated National award for cinema. Various regions across the globe executed clutter breaking worldwide campaigns to ensure that the awards reach out to maximum viewers. Lux Zee Cine awards 2016 was a simulcast on fifth March on Zee Cinema, Zee Cinema HD, Zee Anmol, Zee Tamizh and also premiered on prime globally.
Zee Entertainment Enterprises Limited (Zeel) managing director and CEO Punit Goenka, Zeel chief business officer Sunil Buch,actors Anil Kapoor, Shahid Kapoor, Sonakshi Sinha, Kriti Sanon and the jury members Leena Yadav, Ravi K Chandran, Resul Pookutty and Shantanu Moitra had announced the awards in Mumbai last month. Rakesh Roshan, Anurag Basu, Leena Yadav, Prasoon Joshi, Ravi K Chandran, Resul Pookutty and Shantanu Moitra were the judges
The channel targeted Tier I and Tier II regional publications with the objective to get maximum conversions for the telecast. It was also promoted on DTH platforms like Dish TV, TATA Sky and Videocon to enhance the recall of the property. Innovative advertising was carried out in over 500 theatre screens across Hindi speaking markets.Apart from this, an extensive social media campaign was executed on Twitter and Instagram.
Zeel chief business officer Sunil Buch, said, “Zee Cine awards 2016 is not only a true celebration of Hindi and regional cinema but also brought transparency in the selection of winners through its Jury Awards. Keeping in mind the legacy and credibility Zee Cine Awards commands, we have initiated several marketing innovations and activation to make the event a grand success, both, for the audiences and all our partners. It had been conceptualized, created and produced by Zee Studios, our state-of-the-art film and TV production arm. Besides, there is a goodness of fit to a film awards show being premiered on Zee Cinema rather than on a GEC. The channel with an average weekly base of 184 million (18.4 crore) viewers is higher than any other channel across Hindi Speaking Markets (BARC-Urban + Rural India, Average of Week 41’15-Week 3’16, NCCS 4+). The simulcast of the Awards on India’s leading FTA GEC channel, Zee Anmol also adds to its reach in rural India.”
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
