GECs
Sifymax inks deal with SET for ‘Bigg Boss’ website
MUMBAI: Sifymax.com, the broadband portal from Sify Limited, has announced an alliance with Sony Entertainment Television to be the official website of their Indian adaptation of Big Brother, the reality show Bigg Boss. As per the tie-up, Sifymax will feature exclusive footage from each episode, as well as footage not shown on television.
Sifymax will feature the Bigg Boss show format, profile of the anchor, profiles of contestants who are part of the show, weekly results, chats and message boards. Exclusive podcasts-voice excerpts from the evicted participant and Bigg Boss will be also be aired on a weekly basis.
“The site is interactive with Bigg Boss fan polls, task ideas, poll feedback, Big Boss blogs and an exclusive Bigg Boss merchandise store. Apart from being the official broadband partner for the program, Sifymax also holds the rights to market the website www.biggboss.sifymax.com, informs an official release.
Sony Entertainment Television executive vice president and business head Albert Almeida said, “The launch of Bigg Boss has given an all new meaning to reality television and we are happy to extend the same excitement and unseen drama to a larger audience through our web partner. Given the success of our partnerships during Fame Gurukul and Indian Idol, we have immense confidence in the popularity of Sifymax among Internet users and hope that Sifymax-Bigg Boss partnership will take our show to another level.”
Commenting on the alliance Sify Ltd president portals V. Sivaramakrishnan said, “Bigg Boss has captured the imagination of television viewers across the country with its unique reality show format. Sifymax is the pioneer in broadband content and is consistently innovating to offer a richer entertainment experience to our consumers. We are certain that with this partnership Bigg Boss’ viewers will experience a closer connect with the participants that they have loved or hated. Most of the major programs on the lead television channels are already hosted on Sifymax and for we would like to be the ultimate web destination for all forms of entertainment, including popular reality shows.”
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
