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Shubman Gill, Ruturaj Gaikwad roped in as My11Circle brand ambassadors
Mumbai: Homegrown online gaming company Games24x7 has appointed Indian cricketers Shubman Gill and Ruturaj Gaikwad as the new brand ambassadors for My11Circle, its fantasy sports platform. Both Shubman and Ruturaj will be seen in multimedia campaigns by My11Circle, spanning across TV, digital and social media platforms.
“With an impressive track record, Shubman and Ruturaj have created a distinct position for themselves in the Indian batting lineup,” remarked Games24x7 co-founder and CEO Bhavin Pandya. “Their performance on field resonates with My11Circle’s performance off-field where the brand has carved a spot for itself in fantasy sports within a short span of time, witnessing a 100 per cent growth last year. One of the reasons for our success has been our ability to engage and connect with the enthusiastic Indian cricket fans by valuing and rewarding their skill and passion.”
Gill made his entry in the Indian Cricket Team at the back of a triumphant run at ICC Under 19 World Cup in 2018. In the upcoming IPL season, he is being touted as one of the key players to watch out for. Speaking about this engagement, Gill said, “I’m very excited to be a part of My11Circle, a platform that offers access to so many people around the country to deeply engage with their favourite sport.”
Gaikwad was the leading-run scorer/orange cap holder in IPL 2021. Commenting on the brand association, he said, “I’m really honoured to be part of such a wonderful fantasy sports platform and privileged to join my fellow mates Shubman and Siraj as a brand ambassador of My11Circle.”
To further strengthen its association with the sport, My11Circle recently signed-up with RP-Sanjiv Goenka Group’s Lucknow franchise – called the Lucknow Super Giants as the official title sponsor. The three-year deal will see the fantasy platform’s logo featuring on the newly introduced IPL team jersey, stated the brand.
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PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
