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Shubman Gill, Ruturaj Gaikwad roped in as My11Circle brand ambassadors
Mumbai: Homegrown online gaming company Games24x7 has appointed Indian cricketers Shubman Gill and Ruturaj Gaikwad as the new brand ambassadors for My11Circle, its fantasy sports platform. Both Shubman and Ruturaj will be seen in multimedia campaigns by My11Circle, spanning across TV, digital and social media platforms.
“With an impressive track record, Shubman and Ruturaj have created a distinct position for themselves in the Indian batting lineup,” remarked Games24x7 co-founder and CEO Bhavin Pandya. “Their performance on field resonates with My11Circle’s performance off-field where the brand has carved a spot for itself in fantasy sports within a short span of time, witnessing a 100 per cent growth last year. One of the reasons for our success has been our ability to engage and connect with the enthusiastic Indian cricket fans by valuing and rewarding their skill and passion.”
Gill made his entry in the Indian Cricket Team at the back of a triumphant run at ICC Under 19 World Cup in 2018. In the upcoming IPL season, he is being touted as one of the key players to watch out for. Speaking about this engagement, Gill said, “I’m very excited to be a part of My11Circle, a platform that offers access to so many people around the country to deeply engage with their favourite sport.”
Gaikwad was the leading-run scorer/orange cap holder in IPL 2021. Commenting on the brand association, he said, “I’m really honoured to be part of such a wonderful fantasy sports platform and privileged to join my fellow mates Shubman and Siraj as a brand ambassador of My11Circle.”
To further strengthen its association with the sport, My11Circle recently signed-up with RP-Sanjiv Goenka Group’s Lucknow franchise – called the Lucknow Super Giants as the official title sponsor. The three-year deal will see the fantasy platform’s logo featuring on the newly introduced IPL team jersey, stated the brand.
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Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
