GECs
‘Shrimad Ramayan’ airs on Sony AATH from 30 September
Mumbai: Sony AATH will air ‘Shrimad Ramayan’ starting 30 September 2024, at 7:30 pm, with episodes every Monday to Friday. The epic chronicles the life and teachings of Lord Rama, continuing the channel’s tradition of presenting culturally rooted stories.
‘Shrimad Ramayan’ will unfold the story of the ultimate victory of good over evil. The show’s enduring charm lies in its ability to stir a range of emotions, from inspiration and admiration to empathy and compassion. Each episode will delve into the lessons of love, sacrifice, compassion, and determination, making the content deeply engaging and relevant for viewers of all ages.
Sony Pictures Networks India (SPNI) business head, Hindi movies, English, Bengali, infotainment channels & CMO Tushar Shah: “We’re excited to bring the timeless epic of Shrimad Ramayan to our viewers on Sony AATH. With its powerful messages of love, righteousness, and perseverance, this iconic story will resonate across generations, leaving a lasting impression on audiences.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
