GECs
ShowBox Curates Valentine’s Day special ‘Pyar Ke Formulae’
Mumbai: ShowBox, IN10 Media Network’s youth-centric music channel is all set to fill this Valentine’s Day with love and romance. With a fresh lineup, ShowBox’s Valentine’s Day campaign has introduced fun-filled Pyar Ke Formulae.
To ‘pataoing’, ‘manoing’ and even ‘hasaoing’ with the lovemojis, ShowBox has leveraged its show ‘Luv You Zindagi’ with short and snappy love tips. The campaign includes short 30-seconds animated capsules of love tips which will be played on-air and social media on 14 February.
Constantly striving to create content that celebrates the spirit of love and life, this time ShowBox’s videos include emoticons as characters, introducing unique love tips- Pyar Ke Formulae. It will be open for viewers to enjoy and interact with Showbox special valentine-based questions on Luv You Zindagi which airs at 4pm daily.
Content innovation is the most effective way to catch viewers attention and ShowBox has been at the forefront of it. After the grand success of previous campaigns, this year will experience a whole new approach by the music channel, creating a fun and thrilling experience.
Have a look at some interesting Pyar Ke Formulae from ShowBox
Formula #1 :
Formula #2 :
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
