e-commerce
Shopclues.com organises Mumbai’s first Sellers’s Summit
MUMBAI: While it’s a general trend to see e-commerce companies organising events for their consumers, Mumbai saw its first Sellers’ Summit for the benefit of all the merchants organised by Shopclues.com.
Close to 250 top retailers across categories of ShopClues attended the event from all over Maharashtra and Gujarat, including companies like Sukkhi, Gitanjali and HUL amongst others.
Commending the organisers for a refreshing concept like this, entrepreneur and social philanthropist Ronnie Screwvala said, “I appreciate the efforts of the ShopClues team for conceptualising the unique initiative of the Sellers’ Summit to acknowledge the contributions of merchants across the country. E-commerce has fuelled the startup community in India and ShopClues has taken this potent phenomenon to its next stage.”
Shopclues.com CEO and co-founder Sanjay Sethi added, “The objective is to show them our appreciation for the significant contributions they make towards our inventory and customer service excellence. Without them playing the role of pivotal stakeholders, we wouldn’t have been able to reach our present-day success.”
The highlight of the Sellers’ Summit was when Screwvala handed over the Merchant Awards to handpicked retailers for their outstanding work in various spheres.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
