Cable TV
Shop 24 Seven on month-long promo drive
Nearing two months on air, Shop 24 Seven, the media commerce venture of the Hinduja Group’s convergence arm HTMT and US-based Planet E-Shop, has launched a month-long promotional campaign involving print and outdoor activities to increase awareness about the channel.
Rs 6 million has been budgeted as promotional expenses for the next month which will mostly focus on Mumbai where 65 per cent of actual sales are being recorded, according to an official spokesperson.
The channel, which started beaming on 8 November was earlier being promoted solely on Hinduja group’s InCable Net and movie channel CVO.
The official said talks were on with other MSOs to expand the channel’s presence beyond the 12 cities where InCable has a presence.
Commenting on the delivery sytem in place, she said all merchandise was located at one warehouse in Mumbai from where it was lifted by Skypak Couriers. While it’s still early days the fact that most purchases are being made in Mumbai indicates that warehousing outlets need to introduced be introduced in more cities for the concept to have a broad-based appeal. Delivery time for products in Mumbai takes up to three days while for other places it can take up to eight days, the official admitted. Pagepoint is the call centre that handles calls which currently number 500 to 750 a day.
Queried as to whether any particular time band had been identified where there were maximum purchase orders, she said it was in the 7-10 pm prime time band.
The free to air channel will start selling western products from next year. The spokesperson said that jewelry is the product that is number one in terms of popularity. This is interesting because traditionally jewelry has never been high on a teleshopping product list. Novelties and collectibles are another fast-moving line, she said.
Technical Specifications: Channel Tuning info: Thai Com 3 at 78.5 Degrees East
Symbol: 13.333Msysm/sec
FEC: 3/4 Vertical
Video PID: 3200
Cable TV
Hathway Cable appoints Gurjeev Singh Kapoor as CEO
Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure
MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.
Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.
Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.
Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.
The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.
An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.
Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.
Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.
