Hindi
Sholay turns 50: UMG for Brands announces exclusive partnership
MUMBAI: Yeh Dosti hum nahin todenge,
todenge dum magar Tere saath na chodenge
Universal Music Group for Brands India is hoping this iconic song picturised on Dharmendra and Amitabh Bachchan from the classic Sholay still holds some pull on audiences 50 years from the time it was released on cinema screens and is celebrated as one of the most perfect pieces of film making emerging from India.
The company has struck an exclusive partnership with Sholay Media Entertainment to manage all brand collaborations for the iconic film’s 50th anniversary in 2025, according to Preeti S Nayyar SVP & business head for India and South Asia.
The landmark 1975 film, widely regarded as a defining masterpiece of Indian cinema, continues to hold significant cultural influence across generations. With its memorable dialogues, characters, and music, Sholay has maintained its position as a touchstone in India’s collective memory.
“The milestone presents a unique opportunity for brands to align with this iconic film,” noted Nayyar, “leveraging its cultural and emotional impact to create meaningful connections for consumers and fans.”
Interested companies can access licensing opportunities for the film’s music, iconic dialogues, legendary characters, and unforgettable moments through UMG for Brands India. The partnership aims to help brands evoke nostalgia, drive engagement, and build pop culture connections.
Brands looking to honour Sholay’s enduring legacy are encouraged to contact UMG for Brands India directly to explore collaboration opportunities
For after all as the song goes:
Arre, meri jeet teri jeet
Teri haar meri haar, sun, ae mere yaar
Tera gham mera gham
Meri jaan teri jaan, aisa apna pyaar
Jaan pe bhi khelenge
Tere liye le lenge…
Jaan pe bhi khelenge
Tere liye le lenge sab se dushmani
Yeh dosti hum nahin todenge
Todenge dum, magar tera saath na chhodenge.
So be it!
Hindi
Jio Studios, Sanjay Dutt team up to revive Khal Nayak
Rights acquired for new version, format under wraps as remake plans take shape.
MUMBAI: The villain is back and this time, he’s rewriting his own script. Jio Studios has partnered with Three Dimension Motion Pictures and Aspect Entertainment to revive the 1993 cult classic Khal Nayak, marking a fresh chapter for one of Bollywood’s most iconic anti-hero stories. The original film, directed by Subhash Ghai under Mukta Arts, was a commercial and cultural milestone, with Sanjay Dutt’s portrayal of Ballu becoming one of Hindi cinema’s most memorable performances.
Dutt, along with Aksha Kamboj, has now acquired the rights from the original creators, bringing on board Jio Studios and its President Jyoti Deshpande to steer the project creatively.
While the exact format whether remake, sequel, prequel, or a completely new narrative remains undisclosed, the collaboration aims to reinterpret the story for contemporary audiences while retaining the essence that made the original a defining film of the 1990s.
The move taps into a broader industry trend of reviving legacy intellectual property, particularly characters with strong recall value. “Khal Nayak” was notable for pushing mainstream Hindi cinema into morally grey territory at a time when heroes were largely one-dimensional, making Ballu’s character a standout.
The project also marks the film production debut of Aspect Entertainment, signalling a push towards more technology-led storytelling frameworks. Meanwhile, Jio Studios continues to expand its slate, having built a library of over 200 films and series, with more than 60 titles collectively winning 500-plus awards.
For Dutt, the revival is as much personal as it is strategic, a return to a role that reshaped his career. For the industry, it is another sign that nostalgia, when paired with scale, remains a powerful box-office proposition.
Because in Bollywood, some villains never fade, they just wait for the perfect comeback.
