e-commerce
Shiprocket gears up for Shiprocket SHIVIR 2024
Mumbai: Shiprocket has announced the 5th edition of their flagship event, Shiprocket SHIVIR 2024, an annual event aimed at transforming the eCommerce landscape through cutting-edge insights and strategies. This extensive summit will bring together MSMEs, emerging startups, and established eCommerce brands under one roof to discover the latest trends, engage with the newest technologies, and gather insights from seasoned industry professionals. The one-day event is scheduled to take place on 26 July 2024, at Hotel Pullman, Aerocity, New Delhi.
Digital commerce in India has rapidly evolved driven by the rise of quick commerce, increasing consumer demands, and technological advancements. The need for innovative solutions and deep insights has become paramount for eCommerce businesses and MSMEs to drive business growth. Under the theme “Shaping the Future of Bharat’s eCommerce,” Shiprocket SHIVIR 2024 is set to ignite innovation and growth by equipping MSMEs with the tools and insights they need to explore, identify, and navigate the roadmap for their future growth.
In line with Shiprocket’s commitment to being MSMEs’ Unnati Ka Saathi, this edition will focus on the unique challenges and opportunities within Bharat’s eCommerce landscape. Industry leaders and experts will share cutting-edge ideas and best practices through engaging panel discussions, innovative masterclasses, fireside chats, and invaluable networking opportunities. These sessions will equip attendees with actionable insights and innovative approaches to drive regional market growth, and leverage technology to enhance customer experiences.
“We are thrilled to host the 5th edition of Shiprocket SHIVIR, a platform dedicated to nurturing the burgeoning eCommerce sector in India,” said Shiprocket MD & CEO Saahil Goel. “As we march closer to India’s vision of Viksit Bharat, our goal of empowering MSMEs and digital businesses across Bharat becomes increasingly vital. Through Shiprocket SHIVIR, we aim to create a space for visionary entrepreneurs, industry leaders, and disruptive innovators to collaborate and share the transformative ideas that will shape the future of Bharat’s eCommerce. Our aim is to foster a self-reliant and prosperous digital economy with a robust eCommerce ecosystem that propels India towards becoming a global economic powerhouse.”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
