e-commerce
Shiprocket gears up for Shiprocket SHIVIR 2024
Mumbai: Shiprocket has announced the 5th edition of their flagship event, Shiprocket SHIVIR 2024, an annual event aimed at transforming the eCommerce landscape through cutting-edge insights and strategies. This extensive summit will bring together MSMEs, emerging startups, and established eCommerce brands under one roof to discover the latest trends, engage with the newest technologies, and gather insights from seasoned industry professionals. The one-day event is scheduled to take place on 26 July 2024, at Hotel Pullman, Aerocity, New Delhi.
Digital commerce in India has rapidly evolved driven by the rise of quick commerce, increasing consumer demands, and technological advancements. The need for innovative solutions and deep insights has become paramount for eCommerce businesses and MSMEs to drive business growth. Under the theme “Shaping the Future of Bharat’s eCommerce,” Shiprocket SHIVIR 2024 is set to ignite innovation and growth by equipping MSMEs with the tools and insights they need to explore, identify, and navigate the roadmap for their future growth.
In line with Shiprocket’s commitment to being MSMEs’ Unnati Ka Saathi, this edition will focus on the unique challenges and opportunities within Bharat’s eCommerce landscape. Industry leaders and experts will share cutting-edge ideas and best practices through engaging panel discussions, innovative masterclasses, fireside chats, and invaluable networking opportunities. These sessions will equip attendees with actionable insights and innovative approaches to drive regional market growth, and leverage technology to enhance customer experiences.
“We are thrilled to host the 5th edition of Shiprocket SHIVIR, a platform dedicated to nurturing the burgeoning eCommerce sector in India,” said Shiprocket MD & CEO Saahil Goel. “As we march closer to India’s vision of Viksit Bharat, our goal of empowering MSMEs and digital businesses across Bharat becomes increasingly vital. Through Shiprocket SHIVIR, we aim to create a space for visionary entrepreneurs, industry leaders, and disruptive innovators to collaborate and share the transformative ideas that will shape the future of Bharat’s eCommerce. Our aim is to foster a self-reliant and prosperous digital economy with a robust eCommerce ecosystem that propels India towards becoming a global economic powerhouse.”
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
