e-commerce
Shilpa Shetty partners with Homeshop 18 for new saree collection
MUMBAI: Shilpa Shetty, known for her immaculate dressing sense, has added a new feather to her cap. She has now turned into a designer and has launched her fashion brand Shilpa Shetty Kundra (SSK).
The collection has been exclusively announced in partnership with HomeShop 18 and was launched at a special event in the capital recently. Shetty also walked the ramp wearing a sari from her new collection.
Talking about the launch, she tweeted, “Excited to launch SSK sarees with India’s fav shopping channel. My first sari from the SSK line for Home shop 18 will be available from the 11 october.”
Shetty also added, “In this exclusive collaboration, I’ve enjoyed experimenting with unique styles to suit different tastes. The SSK collection has been designed keeping in mind an Indian ethos with a modern twist, light fabrics and embellishments enhancing their richness, with the biggest prerequisite being budget-friendliness.”
Sarees contribute to more than 25 per cent of the entire lifestyle range at HomeShop18 and the partnership with a film celebrity will further boost its brand presence.
“We are adding to the festive cheer with our partnership with Shilpa Shetty Kundra for SSK line of designer sarees. It offers our customers a premium collection at affordable prices,” HomeShop18 CEO Sundeep Malhotra told PTI.
Besides, the firm also aims to tap the growing interest for premium apparel from small cities like Dhanbad, Gulbarga, Gaya, Gorakhpur, etc.
The firm launched India’s first 24 hour home shopping TV channel in 2008, while it ventured into online shopping in 2011 and introduced mobile shopping in 2013.
Besides entering the fashion world, Shetty has also tried her hands in film production. She along with husband Raj Kundra co-produced the film Dhishkiyaoo in 2014.
MUMBAI: From flights to tracks, Cleartrip is now trying to keep every journey on the same ticket. Cleartrip, part of Flipkart, has launched train ticket bookings through a partnership with Indian Railway Catering and Tourism Corporation, marking its entry into India’s vast rail travel ecosystem.
The integration allows users to search, book and manage train journeys directly within the app, as the company pushes towards becoming a unified, multi-modal travel platform. The move plugs Cleartrip into one of the world’s largest transportation networks, where over 800 million reserved passengers travel annually, alongside a daily footfall of around 23 million across Indian Railways.
The offering includes bookings across routes nationwide, covering General and Tatkal quotas as per Ministry of Railways guidelines. Users can also access real-time seat availability, fare insights, PNR status tracking, berth preferences and digital payment options within a single interface.
The expansion reflects a broader shift in travel platforms from specialising in a single mode to stitching together end-to-end journeys. For Cleartrip, the bet is not just on scale, but on simplifying a system often seen as complex and fragmented.
Company executives said the focus is on embedding predictive intelligence and personalisation into the booking journey, aiming to make everything from discovery to post-booking support faster and more intuitive.
The train booking feature is currently live on the app, with plans to extend it to the web platform soon, signalling a push towards a seamless cross-platform experience.
In a country where railways move billions each year, the next battleground for travel apps may well be decided not in the skies, but on the tracks.
