e-commerce
Shilpa Shetty partners with Homeshop 18 for new saree collection
MUMBAI: Shilpa Shetty, known for her immaculate dressing sense, has added a new feather to her cap. She has now turned into a designer and has launched her fashion brand Shilpa Shetty Kundra (SSK).
The collection has been exclusively announced in partnership with HomeShop 18 and was launched at a special event in the capital recently. Shetty also walked the ramp wearing a sari from her new collection.
Talking about the launch, she tweeted, “Excited to launch SSK sarees with India’s fav shopping channel. My first sari from the SSK line for Home shop 18 will be available from the 11 october.”
Shetty also added, “In this exclusive collaboration, I’ve enjoyed experimenting with unique styles to suit different tastes. The SSK collection has been designed keeping in mind an Indian ethos with a modern twist, light fabrics and embellishments enhancing their richness, with the biggest prerequisite being budget-friendliness.”
Sarees contribute to more than 25 per cent of the entire lifestyle range at HomeShop18 and the partnership with a film celebrity will further boost its brand presence.
“We are adding to the festive cheer with our partnership with Shilpa Shetty Kundra for SSK line of designer sarees. It offers our customers a premium collection at affordable prices,” HomeShop18 CEO Sundeep Malhotra told PTI.
Besides, the firm also aims to tap the growing interest for premium apparel from small cities like Dhanbad, Gulbarga, Gaya, Gorakhpur, etc.
The firm launched India’s first 24 hour home shopping TV channel in 2008, while it ventured into online shopping in 2011 and introduced mobile shopping in 2013.
Besides entering the fashion world, Shetty has also tried her hands in film production. She along with husband Raj Kundra co-produced the film Dhishkiyaoo in 2014.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
