iWorld
ShemarooMe’s Navratri delight: Nine top Gujarati films and over 40 folk melodies
Mumbai: City, Date — ShemarooMe, one of the leading OTT platforms, is about to take your Navratri celebrations to a whole new level. With a deep-rooted passion for cultural festivities, the platform is thrilled to present the ‘Navratri Film Festival,’ featuring the crème de la crème of Gujarati cinema. Get ready for a cinematic rollercoaster ride with blockbuster films like ‘Aum Mangalam Singlem,’ ‘Vickida No Varghodo,’ ‘Shubh Yatra,’ ‘Hu Iqbal,’ ‘Nadi Dosh,’ ‘Fakth Mahilao Mate,’ ‘Chabutro,’ ‘Sonu 1,’ and ‘Kutch Express.’ This film fiesta is a treat for your senses, capturing the essence of Gujarati cinema’s vibrancy.
But that’s not all; ShemarooMe has also launched an exclusive Navratri music extravaganza, featuring over 40 foot-tapping Navratri songs, artfully blended with contemporary magic. This musical journey features an exceptional lineup of renowned singers, including Kirtidhan Gadhvi, the immensely popular Dev Pagli, particularly cherished in the rural areas of Gujarat, and the talented Kavya Limaye, Rutvi Pandya, Mosam Mehta and Malka Mehta. These melodious compositions have been expertly orchestrated by the renowned Music Director, Birju Kanthariya. The musical extravaganza will be hosted by Ojas Rawal and promises to capture the very essence of traditional folk music and set the perfect mood for Navratri celebrations.
Along with presenting foot-tapping Garba tunes and heartwarming movies, the platform this year has associated with top dandiya pandals like the YMCA club’s Amdavadi Sanedo, Mangalya Vatika in Ahmedabad, NESCO Rangilo Re Navratri 2023 in Mumbai, BITA in Baroda and Bamboo Beats in Rajkot.
Shemaroo Entertainment Ltd. chief operating officer – digital business Saurabh Srivastava said, “Navratri stands as one of Gujarat’s most revered festivals, and ShemarooMe, being the leading Gujarati content provider, takes pride in celebrating Navratri with our audience. Our Navratri special offering of 9 top Gujarati movies and the enchanting musical program ‘Ghammariyo’ is designed to bring the spirit of this nine-day celebration to our viewers’ screens in an engaging and entertaining format. Our festive offer is aimed at ensuring that everyone can partake in the festivities.”
ShemarooMe’s Navratri Bonanza is the perfect fusion of entertainment, tradition, and jubilation. Whether you’re savouring the Gujarati film marathon or grooving to folk-inspired Navratri songs, you’re in for an authentic and unforgettable Navratri experience.
To make your celebrations even sweeter, ShemarooMe is offering Rs.99 off on the annual subscription, originally priced at Rs. 699.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
