iWorld
ShemarooMe unveils ‘13 Weeks. 13 Stories’ campaign this festive season
Mumbai – As the vibrant festive season approaches, ShemarooMe presented its latest offering: ‘13 Weeks. 13 Stories.’ This initiative aims to create moments of joy, connection, and celebration by inviting families and friends to gather and experience captivating narratives that reflect the essence of Gujarat.
Starting this October, viewers can look forward to a fresh story every Thursday, immersing themselves in the vibrancy and diversity of Gujarati tales. ‘13 Weeks. 13 Stories’ features a specially curated selection of 13 remarkable titles, showcasing a blend of drama, thriller, comedy, and heartfelt tales that bring the richness of Gujarati films, plays, and web series directly into homes. Notable films include the National Award-winning Hellaro, the record-breaking box office hit Jhamkudi, and the most awaited thought-provoking political movie Raado. ShemarooMe exclusive plays and web series include Khel Khele Khelaiya, Manas Matra Lafda Ne Patra and both seasons of Santa Kukdi. The collection will also showcase titles such as Jay Shri Krish, Vitamin She, Maru Man Taru Thayu, Paghdi, alongside Taari Sathe, Maunam.
At a time when there is a lack of regional content and streaming platforms are competing for viewer attention, ShemarooMe distinguishes itself by delivering new and engaging content to its loyal audience. The platform’s commitment to quality content is evident in the diverse genres and formats of the stories. With a rich legacy of delivering exceptional content, ShemarooMe has solidified its status as the go-to platform for award-winning Gujarati films and shows.
Shemaroo Entertainment Ltd., COO- digital business, Saurabh Srivastava said, “As we embrace the festive season, we’re thrilled to offer ShemarooMe viewers 13 unique stories in 13 weeks. As a platform celebrating Gujarati content, we want our viewers to explore the diverse offerings available on ShemarooMe. In today’s fast-paced entertainment landscape, the demand for high-quality content is ever-growing, and consumers are becoming more discerning, seeking relatable content. ShemarooMe is dedicated to staying at the forefront of this demand. We want to bring our audience fresh content in their native language that promises to entertain, inspire, and connect.”
iWorld
Matka King campaign turns Mumbai into a city of cards
Massive card billboard, buses and shelters recreate 1960s Bombay.
MUMBAI: Mumbai isn’t just shuffling traffic this week, it’s dealing in drama, one card at a time. A high-impact outdoor campaign for Matka King has quite literally taken over the city, transforming everyday streets into a living, breathing throwback to the world of 1960s Bombay. At the centre of the spectacle is a towering billboard near the city’s T1 airport, created by visual artist Rob, assembling hundreds of playing cards into a striking portrait of Brij Bhatti, the infamous Matka King portrayed by Vijay Varma. The installation doesn’t just sit on the skyline; it commands attention, pulling eyes upward in a city otherwise known for looking straight ahead.
But the campaign doesn’t stop at a single visual. The streets themselves have been drafted into the narrative. Vehicles wrapped entirely in vintage playing card designs are cruising through Mumbai, while bus shelters constructed to resemble houses of cards have begun appearing across key locations. The effect is immersive less an advertisement and more a temporary rewriting of the city’s visual language, where modern Mumbai briefly slips into a stylised past.
The campaign leans heavily into experiential storytelling, extending the show’s world beyond screens and into public spaces. By using tactile, physical installations rather than purely digital amplification, it taps into a growing trend in entertainment marketing where scale, spectacle and shareability converge to create cultural moments rather than just promotional bursts.
Created by Abhay Koranne and directed by Nagraj Popatrao Manjule, the series features a wide ensemble cast including Kritika Kamra, Sai Tamhankar, Siddharth Jadhav and Gulshan Grover, among others. Produced under banners including Roy Kapur Films, the show is currently streaming on Prime Video across India and more than 240 countries and territories.
For now, though, the real action isn’t just on screen, it’s unfolding at traffic signals, bus stops and billboards. In a city that rarely pauses, this is one campaign that has managed to stop people mid-step and deal itself straight into public attention.
