iWorld
ShemarooMe drops original thriller Dil Dhokha Aur Desire for Valentine’s week
MUMBAI: Shemaroo Entertainment has premiered a new original web series, Dil Dhokha Aur Desire, marking a fresh push to strengthen its OTT platform ShemarooMe with proprietary content. The series will stream exclusively from 12 February 2026, positioning itself as a Valentine’s season release with a darker, more provocative edge.
Starring Akanksha Chamola, Kunwar Amar and Ali Hasan, the show moves away from conventional romance, diving into a volatile triangle of attraction, betrayal and power. The narrative tracks Malini, Shuarya and Pratap as desire blurs moral lines and love turns into a dangerous game of control and consequence.
The launch reflects ShemarooMe’s broader shift from content aggregation to original IP creation, aimed at building stronger audience loyalty in an increasingly competitive OTT market. Rather than a standalone experiment, the series forms part of a growing slate designed to deliver emotionally driven, contemporary storytelling.
Shemaroo Entertainment digital business chief operating officer Saurabh Srivastava, said originals allow the platform to sharpen its identity, drive repeat engagement and build long-term brand recall, while shaping viewing behaviour with greater precision.
With its mix of romance, psychological tension and moral conflict, Dil Dhokha Aur Desire is expected to draw strong interest during the Valentine’s window, setting the tone for ShemarooMe’s expanding original content strategy in the months ahead.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
