iWorld
ShemarooMe Celebrates the Golden Era of Bollywood at a star-studded evening
Mumbai: Shemaroo Entertainment Limited, India’s leading content powerhouse, offers high quality content and services to customers in more than 30 countries and has been associated with Bollywood and its legacy for more than 5 decades now. To revisit the golden era again and celebrate the magic of Hindi cinema, ShemarooMe today announces the launch of their chat show – ’Komal Nahta… Aur Ek Kahani’ with a young and innovative twist. The format of the show is designed and presented by ShemarooMe to get the best of the yester years under one roof and reminiscence about the power Bollywood classics still hold in today’s day and age of cinema. ShemarooMe is a latest over the top (OTT) video streaming service aimed at entertaining the audiences by giving them the power to choose across many genres of content and form of entertainment.
The Golden Era of Hindi cinema got looked back upon with great fondness at an evening hosted by Shemaroo with host of artists from legends from the evergreen era. The yesteryear celebrities seamlessly attracted everyone’s attention with their entertaining, funny and emotional responses during an engaging on-stage chat. The first-of-its-kind Golden Selfie organized by ShemarooMe saw the Living Legends posing together with pious and elegance, that will be etched in audiences’ mind forever.
Shemaroo’s newly launched chat show ‘Komal Nahta… Aur Ek Kahani’ promises to transport audience to the Golden Era of Bollywood. Komal Nahta has already shot the show with incredible artists like Jeetendra, Jackie Shroff, Javed Akhtar, Shakti Kapoor, Johnny Lever, Prem Chopra, Gulshan Grover, Poonam Dhillon, Sooraj Barjatya, Satish Kaushik, Pyarelal ji, to name a few, sharing many entertaining and unheard tales. A mix of funny anecdotes, emotional turmoil, career obstacles, striking revelations shows the other side of the stars.
Commenting on the occasion, Hiren Gada, CEO, Shemaroo Entertainment said, “Bollywood classic cinema has always been the strength of Shemaroo, and the chat show is an innovation to connect with audiences across all age groups. As we celebrate the golden era in the presence of accomplished Bollywood celebrities, we are delighted to have Komal Nahta join us in our new journey, who has impeccable knowledge about the industry and shares true bond with the stars. Using our experience, we have tried to craft this show, with all our love and passion and our looking forward to receiving the same affection from our audiences.”
Komal Nahta, Ace Trade Analyst, shares his contentment, “It’s an absolute treat for the audience who want to know their favourite stars up, close and personal. I am thankful to Shemaroo to help build this together and present today’s generation and audience of all age groups some of the never-heard-before, fun and entertaining stories by bringing the most celebrated names under one roof from the golden era with ‘Komal Nahta… Aur Ek Kahani’. Celebrities have already given star rating to the show and I am sure audience will be craving for more once this goes on air”.
’Komal Nahta… Aur Ek Kahani’ will go on air soon on ShemarooMe, DTH and all other platforms of Shemaroo.
The show will be available on ShemarooMe and DTH platforms including Tata Sky Classic Cinema, Dish TV evergreen Classics, d2h Evergreen Classics and Airtel Sadabahar Hitz. The show format connects with the millennials and audiences of all age groups. The show will be bringing alive moments connecting new generation with Bollywood’s glorious past that ambitiously retains the value and charisma of the unparallel entertainment seen by Indian audiences.
e-commerce
Visa report tracks rise of India’s affluent, experience-led spending
Affluent base doubles to 130 lakh, travel 58 per cent of elite spends.
MUMBAI: In India’s new luxury playbook, it’s less about owning more and more about living better. A new whitepaper by Visa Consulting and Analytics (VCA) maps a decisive shift in India’s affluent economy, where spending is becoming more intentional, experience-led, and closely tied to personal identity rather than pure income growth.
Titled India’s Affluent Economy 2025–2026, the report draws on a Visa-commissioned Yougov study and VisaNet data across travel, dining, retail and lifestyle categories. The headline number is hard to miss: individuals earning over Rs 10 lakh annually have nearly doubled from 69 lakh to 130 lakh, significantly expanding the country’s discretionary spending base.
But it’s not just about scale, it’s about behaviour. As consumers move up the affluence ladder, discretionary categories are taking a larger share of credit card spends, positioning cards as key enablers of premium, lifestyle-driven consumption.
The geography of wealth is shifting too. Affluence is no longer confined to metros such as Mumbai, Delhi and Bengaluru, with cities like Ahmedabad, Surat, Jaipur and Lucknow increasingly mirroring metro consumption patterns.
The report highlights a clear pivot from ownership to access. More than 50 per cent of affluent consumers now use cards for elite memberships, while 7 in 10 are drawn to limited-edition drops and curated collections. Increasingly, luxury is defined by seamless access be it concierge-led travel or curated dining where time saved is as valuable as money spent.
Spending patterns reinforce this shift. Among the ultra-elite, travel accounts for 58 per cent of discretionary spends, far outpacing retail and luxury combined at 28 per cent. Cross-border spending penetration stands at 63 per cent, signalling a growing global outlook among India’s affluent.
Closer home, indulgence is becoming routine. Nearly 4 in 5 affluent consumers dine at premium establishments at least three times a year, while 1 in 4 visit luxury venues more than five times annually. Dining spends are also climbing, with Rs 20,000 emerging as a new entry-level benchmark per experience and Rs 50,000 marking premium territory.
Retail, meanwhile, is becoming more selective. Three in four affluent consumers make a high-end purchase at least once a quarter, while one in four shops premium every two weeks. Luxury retail intensity is also rising, with 2 in 5 consumers spending over Rs 5 lakh annually, and a smaller but significant segment exceeding Rs 10 lakh.
Technology and wellness are carving out new roles in this ecosystem. High-end gadgets now see average spends of Rs 60,000 or more per purchase, while ultra-elite consumers are eight times more likely to visit spas and show five times higher engagement with cosmetic stores than non-affluent groups.
The broader takeaway is structural. Affluent consumers are no longer buying products, they are buying ecosystems. Integrated experiences across travel, dining, wellness and payments are becoming central to how this segment lives and spends.
As India’s affluent base expands beyond metros and aligns more closely with global consumption patterns, the real opportunity lies not just in size, but in speed. For brands, the message is clear: relevance will be defined by how early and how seamlessly, they plug into this evolving lifestyle economy.
