Music and Youth
Shemaroo wins ‘social media’ gold for #FilmigaaneAntakshri
MUMBAI: Shemaroo Entertainment Ltd, one of the leading content houses in the country wins a “Gold Award” for #FilmigaaneAntakshri at the 7TH India Digital Awards organized by IAMAI in the category of Social Media Marketing. IAMAI had around 300 entries from leading brands and five among them were nominated for the award namely Coca Cola India, IDFC Bank, Woodland Worldwide, Nutralite and Shemaroo Entertainment Ltd.
Prior to this #FilmigaaneAntakshri also entered the Limca Book of Records for hosting the longest running Antakshari on Twitter. #FilmiGaaneAntakshari, an initiative by Shemaroo’s Filmigaane, is the first of its kind digital campaign that ran on Twitter for 7 continuous days, 24 hours from 26th September’16 to 3rd October’16, a total of 168 hours. The campaign was designed to make people re-live the beautiful retro era. During the course of this campaign, on an average one winner was selected in every 5 minute and total of 2016 winners selected in 168 hours. A Grand prize worth Rs. 10,000 was announced for the person who showed the maximum participation during the campaign. The campaign created a stir amongst the twitter users and went viral for days. Shortly radio and news portals also started speaking about it.
Shemaroo Entertainment director Jai Maroo said, “It is an exciting moment for us. We are thankful to the IAMAI for the prestigious award. In last few months we have redefined our social media strategy and gone a step further to bring twist and turn in the rules of entertainment on social media. People believed that twitter is more youth oriented platform and a retro Antakhri on the platform is not a great idea. However, we decided to challenge the thoughts and we created history. This award speaks out loud that we are on the right track and I believe this is just the beginning and many more stories will be told.”
Shemaroo director Hiren Gada shared his thoughts on the occasion, “We are excited and overwhelmed at receiving this award. We are also thankful to IAMAI and the jury members for the recognition they have given to our initiative. Our social media team consists of a group of enthusiastic, young and vibrant people who have strive to gather a deep understanding of consumer preferences. They keep coming up with fresh and innovative initiatives to entertain and engage the populace on the platform. With this award, it feels that our efforts are being recognized by the industry.”
The Internet & Mobile Association of India (IAMAI) is a not-for-profit industry body that has the mandate to expand and enhance the online and mobile value added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers and other stakeholders. The association addresses the issues, concerns and challenges of the Internet and Mobile economy and takes a leading role in its development.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
