GECs
Shemaroo TV channel launches with simulcast on Facebook
MUMBAI: Shemaroo Entertainment has created a new benchmark in the television space by simulcasting content of its flagship Hindi GEC, Shemaroo TV, on Facebook. For the first time in history, an Indian television channel has run concurrently live (stream), online. The service was officially launched on 1 May 2020 at 6:00 am and the viewers can enjoy the live telecast on Facebook.
Facebook users will have access to live content aired on Shemaroo TV for one week on Shemaroo TV Facebook page. Simulcast on Facebook will allow Shemaroo Entertainment to reach a varied set of audience and showcase its channel content offering across various geographies of India
Staying true to its brand philosophy of 'Badalte Aaj Ke Liye', Shemaroo TV provides family entertainment that has a blend of Indianness but with a modern feel to it. In the first week of the launch, Shemaroo TV will be airing the mythological series – Devon Ke Dev… Mahadev, Jai Bajrangbali, Mata Ki Chowki, followed by a daily dose of drama with Dil Se Dua Saubhagyavatibhava, and iconic sitcom of the 90's Zabaan Sambhalke. Moreover, the prime time will see romantic, family-drama shows and horror series such as, Geet Hui Se Parayi, Sshh Koi Hai, to name a few. The channel also has six hours of fresh content along with famous Hindi movies that will be showcased on weekends.
Shemaroo Entertainment Limited CEO Hiren Gada said: "Shemaroo Entertainment is known to experiment and create new records in the media and entertainment space. With this unique and industry first initiative, where our viewers will see Shemaroo TV live on Facebook, we hope to reach out to a new & wide set of audience and offer content that they would like to watch and enjoy in their free time."
Manish Chopra, director and head of partnerships, Facebook India: "We are excited to see Shemaroo Entertainment launch its Hindi GEC Channel Shemaroo TV on Facebook. Simulcast of their shows on Facebook in inaugural week, will not only bring back the magic of popular TV shows for people across India, but is also a unique way to expand visibility of their programming, at a time when lockdown and social distancing because of COVID 19, has led people to tune into more TV and social media.”
Shemaroo TV will also be airing shows such as The Great Indian Laughter Challenge, Haunted Nights, Bharti Ka Show, Mata Ki Chowki and many more Hindi serials across varied genres, in the first phase of its launch. The audience can watch Shemaroo TV across DD Free Dish and all major DTH platforms in addition to watching on ShemarooMe.
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GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
