GECs
Shemaroo strikes gold with a GEMA-packed show of creative power
MUMBAI: From devotional beats to thriller treats, Shemaroo has truly GEMA-fied its game. At the 2025 GEMA Awards – TV/Streaming India Regional, Shemaroo Entertainment walked away with a glittering haul of 17 trophies 11 Gold and 6 Silver proving that when it comes to regional and digital entertainment marketing, it’s anything but playing it safe.
The wins weren’t just plenty, they were poetic. The Gujarati thriller Vash thrilled its way to double Gold for promos, plus a Silver encore for poster and visual art. Meanwhile, Live Bhakti Vibes turned divine inspiration into design domination, with multiple Golds for its Lalbaugcha Raja and Rath Yatra campaigns, covering everything from animation to festive promos.
Even the in-house team got their moment in the spotlight, with their Congratulations campaign snagging Gold and Silver nods. Elsewhere, Hellaro, Baahubali (Marathi dubbed), and Super 13 showcased Shemaroo’s genre-spanning mastery from music and mythology to high-stakes drama.
With a clean sweep in four key categories, Shemaroo isn’t just making content, it’s scripting success across formats, languages and fandoms.
So while some chase virality, Shemaroo playing the long game: crafting campaigns with cultural weight, emotional charge, and visuals that pop harder than a Diwali firecracker. At this point, calling them ‘award-winning’ feels like an understatement, it’s more like award-collecting.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
