GECs
Shemaroo strikes gold with a GEMA-packed show of creative power
MUMBAI: From devotional beats to thriller treats, Shemaroo has truly GEMA-fied its game. At the 2025 GEMA Awards – TV/Streaming India Regional, Shemaroo Entertainment walked away with a glittering haul of 17 trophies 11 Gold and 6 Silver proving that when it comes to regional and digital entertainment marketing, it’s anything but playing it safe.
The wins weren’t just plenty, they were poetic. The Gujarati thriller Vash thrilled its way to double Gold for promos, plus a Silver encore for poster and visual art. Meanwhile, Live Bhakti Vibes turned divine inspiration into design domination, with multiple Golds for its Lalbaugcha Raja and Rath Yatra campaigns, covering everything from animation to festive promos.
Even the in-house team got their moment in the spotlight, with their Congratulations campaign snagging Gold and Silver nods. Elsewhere, Hellaro, Baahubali (Marathi dubbed), and Super 13 showcased Shemaroo’s genre-spanning mastery from music and mythology to high-stakes drama.
With a clean sweep in four key categories, Shemaroo isn’t just making content, it’s scripting success across formats, languages and fandoms.
So while some chase virality, Shemaroo playing the long game: crafting campaigns with cultural weight, emotional charge, and visuals that pop harder than a Diwali firecracker. At this point, calling them ‘award-winning’ feels like an understatement, it’s more like award-collecting.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
