DTH
Shemaroo releases comedian Jaswinder Bhalla on VCD, DVDs
MUMBAI: Shemaroo Video has released comedian Jaswinder Bhalla’s Chhankata 2006 -Kadh’ Tiyan Kasraan on VCDs and DVDs.
The Chhankata series stars the trio of Jaswinder Bhalla, Bal Mukand Sharma and Ms. Neelu, and is popular for its comedy on politics, social problems, corruption etc.
Shemaroo says that the audio of Chhankata 2006, also released by Shemaroo has received a good response. Besides the regular thrill-full and meaningful comedy, non-stop satires, jokes and wits; the Silver Jubilee Edition has guest performances from Punjabi Singers like Sardool Sikander, Surinder Chinda,Balkar Sidhu, Sukhwinder Sukhi and Hardev Mahi Nangal who have sung to add special flavour to the album. Also issues like Rakhi Sawant – Mika controversy and molestation of girl students by Punjab Police are among the current topics covered in this comedy show.
Shemaroo VP Hiren Gada said “Chhankata has become the common man’s entertainment source over the last so many years. We are extremely proud to release the Silver Jubilee edition of the Chhankata series which has entertained the audiences for two decades. We are sure that the edition will be a hit among Chhankata fans and emerge as the best in the series so far.”
Bhalla says, “With the love and good wishes of my several fans I have been encouraged to provide them with wholesome entertainment year after year. This being the silver jubilee edition I am more than happy to be associated with a company like Shemaroo which has a national presence and is looking keenly to promote local artists and talent in the appropriate manner”.
Shemaroo has also tied up with telecom operators for providing mobile downloads of the title.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
