Kids
Shemaroo releases a compilation of kids film songs
MUMBAI: In this age, when the kids market is flooded with video games, rhymes and bed-time stories, animation films and educational CD-ROMs, home video major Shemaroo has come out with a VCD of children’s film songs titled Chupa Chupi Khelen Aao.
This is a collection of popular children’s songs down the years. The songs look to capture the innocence and impishness associated with children brought up on Indian values.
The compilation begins with India’s answer to The Sound of Music and Do Re Me with Sa Re Ke Sa Re from Parichay. It then moves on to a song from Mr. India with the philosophical Zindagi Ki Yehi Reet Hai. The theme song Chhupa Chupi Khelen Aao follows with a host of children teaming up with Dream Girl Hema Malini. Padmini Kolhapure, Khushboo & Madhoo sang as kids and they later went on to become stars in their own right.
The compilation then takes a nostalgic turn, taking today’s kids through a ride of all-time children’s songs like Ichak Daana Bichak Daana (Shree 420), Nanhe Munne Bachche Teri Mutthi Mein Kya Hai (Bootpolish), Chun Chun Karti Aayee Chidiya ( Ab Dilli Door Nahin) etc.
This gives kids a peek into the songs their parents and elders enjoyed as children. The new millennium is represented by Give me a bell to ring from the film Rahul.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
