GECs
Shemaroo partners with Capital Block to establish a digital collectibles project
Mumbai: Shemaroo, one of India’s media and entertainment powerhouse, has joined forces with Capital Block, a Web3 consultancy known for crafting fan engagement-based strategies for sports and entertainment brands. This strategic partnership aims to establish a strong global presence for Shemaroo’s Virtasy digital collectibles project within the NFT ecosystem. The collaboration leverages Capital Block’s expertise in Web3 and NFT strategy to establish Shemaroo’s Virtasy as a significant player in the global NFT ecosystem. Together, these industry powerhouses are set to redefine the rules of the game, and propel Shemaroo to new heights, solidifying its position in this emerging industry.
Capital Block, a Web3 marketing agency, brings a wealth of experience in the sports and media industries to the table, making them the ideal partner for Shemaroo’s NFT project, Virtasy. Regarded as one of the top players in the industry, the agency boasts an exceptional track record of forging successful partnerships with industry giants such as Binance, Tezos, AS Monaco, Galatasaray, Legia Warsaw, McLaren, and even Cristiano Ronaldo, which are a clear testament to their unmatched expertise and unwavering credibility.
And now, in a strategic partnership with Shemaroo, Capital Block is set to advise, guide and activate a first of its kind digital collectibles launch with their invaluable insights and expertise. With their support, Shemaroo will ascend to the top of the industry, reaching a wider audience and cementing their position as a major player in the WEB3 space.
Virtasy will offer a unique digital experience to its fans and customers by providing access to exclusive community experiences. The company is committed to leveraging the power of blockchain technology to provide a secure and transparent platform for creators and fans to engage with each other.
Speaking about the collaboration, Shemaroo CEO Hiren Gada said, “Shemaroo has been a pioneer in adopting new technologies and cutting-edge solutions. Our partnership with Capital Block is the latest step in our ongoing quest to stay ahead of the curve. We are thrilled to collaborate with Capital Block, a true leader in the NFT industry, to establish a strong presence in the global NFT ecosystem. We recognize that marketing NFT projects requires specialized knowledge and skills, as it involves reaching a niche audience of collectors and investors who are interested in this new and emerging market. With Capital Block’s wealth of experience and expertise in the sports and media industries, we’re confident that we’ll be able to successfully navigate this complex landscape. This partnership is the perfect match, and we’re excited to see what the future holds.”
Commenting on the collaboration, Capital Block CEO Timothy Mangnall said, “We are delighted to be working with Shemaroo on this project. We believe that NFTs have the potential to transform the entertainment industry, and Shemaroo is well-positioned to lead this transformation. We look forward to collaborating with them to develop a strategy that will engage fans and enhance their global presence.”
The partnership between Shemaroo and Capital Block marks a new chapter in the digital entertainment industry, where NFTs are becoming an increasingly important part of the landscape. With this collaboration, Shemaroo is set to become a player in this space and deliver engaging experience for its audience and unlock potential for its stakeholders.
Virtasy is built by Seracle, a Web 3.0 full stack infrastructure company, building decentralized applications since 2018. Seracle’s Web 3.0 platform includes trade infrastructure or Whitelabel exchange, DeFi & DAO infrastructure, Non-Fungible Token infrastructure, and Metaverse Infrastructure solutions. The comprehensive Web3 solutions are built under the expertise of Seracle CEO Ex-Oracle Ex-Nexo & a Fintech expert Shrikant Bhalerao and Seracle CTO Ex-HSBC & machine learning whiz Akshay Soam. Being a bootstrapped revenue-generating company, Seracle has served 30+ clients in Canada, the United States, France, the UK, Thailand, and India over the last four years and helped them invigorate their Web3 journey.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
