iWorld
Shemaroo loads 1000+ movies & TV shows on HOOQ
MUMBAI: Shemaroo Entertainment and video-on-demand service HOOQ have inked a partnership, which will see the addition of more than 1000 movie titles across multiple genres and languages on the OTT platform.
With a content library of over 30,000 hours, HOOQ will now distribute Shemaroo’s library that includes a mix of classics to super hit films, TV serials and fitness videos. The content catalogue includes titles like Hunterrr, The Dirty Picture, Ishqiya, Don, Kaalia, Khuda Gawah, Mughal-E-Azam, Nukkad, Shilpa’s Yoga and Bipasha’s Fit & Fabulous amongst others.
Shemaroo Entertainment director Jai Maroo said, “We are excited to partner with HOOQ for Indian content. With increasing number of devices and its users, the consumption of content on these platforms will certainly see an upward swing. We believe that services like this will catalyze consumers’ shift towards premium paid services and thus will ultimately benefit content owners like us. The deal affirms our focus to deliver quality content to our consumers on a variety of media and a network of their choice.”
HOOQ chief executive officer Peter Bithos added, “Partnering with Shemaroo Entertainment, one of the largest content houses in the country will no doubt strengthen our ever-growing catelogue. We aim to satisfy the entertainment needs of the Indian consumers by ensuring that they continue to enjoy the largest and best catalogue of Hollywood and Indian content for only Rs 199 per month.”
“We have put the Indian customers at the heart of our design to ensure that HOOQ serves their needs given the various challenges of India and other developing countries. This is evident in the world’s first download feature for Hollywood content, where customers can download up to five of their favourite movies to watch at a later time even when they are not connected to the internet,” he added.
Singtel, Sony Pictures Television and Warner Bros launched HOOQ in India earlier this year and has also inked deals with the likes of Yash Raj Films amongst others.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
