iWorld
Shemaroo gets innovative on social media with ‘Retro Talkies’
MUMBAI: In a bid to keep old movies relevant in today’s fast paced digital world, Shemaroo Entertainment has launched an innovative initiative called ‘Shemaroo Retro Talkies’ on social media.
Shemaroo Retro Talkies is an innovative story-telling format for Bollywood films via which the company will capture evergreen movies in a few posts. The company will make this available on its Facebook page, Twitter handle and YouTube channel. Under this, a movie will be re-released every fortnight and each movie will have its own way of story-telling that may be through short videos, GIFs or sketches.
The first movie to re-release under this initiative is the Sunny Deol starrer Ghayal. The entire movie has been captured in five tweets / posts.
Shemaroo Entertainment director Jai Maroo said, “With Shemaroo Retro Talkies, we want users to re-live classic Bollywood movies and also connect to the youth who’ve not watched these movies before. We will be narrating the entire story of the film but in a format that people like to consume these days like short videos, GIFs and sketches. The format will give out the entire story of the film in less than five minutes and help them decide if they want to watch the full film.”
Ghayal in the new format is available on the links below:
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
